Ghana: Market for Non-Soap Surface-Active Washing and Cleaning Preparations 2024

Market Size for Non-Soap Surface-Active Washing and Cleaning Preparations in Ghana

The Ghanian market for non-soap surface-active washing and cleaning preparations soared to $X in 2021, jumping by 22% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption saw a measured increase. As a result, consumption reached the peak level of $X. From 2019 to 2021, the growth of the market failed to regain momentum.

Exports of Non-Soap Surface-Active Washing and Cleaning Preparations

Exports from Ghana

Exports of non-soap surface-active washing and cleaning preparations from Ghana rose rapidly to X tons in 2021, picking up by 9.2% compared with the year before. Over the period under review, exports saw a significant increase. The pace of growth was the most pronounced in 2016 when exports increased by 1,746%. Over the period under review, the exports of hit record highs in 2021 and are likely to see gradual growth in the near future.

In value terms, exports of non-soap surface-active washing and cleaning preparations plummeted to $X in 2021. Overall, exports saw a significant expansion. The pace of growth appeared the most rapid in 2016 when exports increased by 1,974% against the previous year. The exports peaked at $X in 2020, and then dropped sharply in the following year.

Exports by Country

Burkina Faso (X tons) was the main destination for exports of non-soap surface-active washing and cleaning preparations from Ghana, with a 46% share of total exports. Moreover, exports of non-soap surface-active washing and cleaning preparations to Burkina Faso exceeded the volume sent to the second major destination, Togo (X tons), fivefold.

From 2012 to 2021, the average annual rate of growth in terms of volume to Burkina Faso totaled +162.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Togo (+31.2% per year) and Benin (-36.6% per year).

In value terms, Burkina Faso ($X) emerged as the key foreign market for non-soap surface-active washing and cleaning preparations exports from Ghana, comprising 45% of total exports. The second position in the ranking was held by Togo ($X), with an 8.5% share of total exports.

From 2012 to 2021, the average annual growth rate of value to Burkina Faso totaled +123.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Togo (+11.0% per year) and Benin (-41.1% per year).

Export Prices by Country

In 2021, the average export price for non-soap surface-active washing and cleaning preparations amounted to $X per ton, which is down by -36.8% against the previous year. Overall, the export price faced a abrupt slump. The most prominent rate of growth was recorded in 2015 an increase of 89%. Over the period under review, the average export prices reached the maximum at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Benin ($X per ton), while the average price for exports to Togo ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Benin (-7.2%), while the prices for the other major destinations experienced a decline.

Imports of Non-Soap Surface-Active Washing and Cleaning Preparations

Imports into Ghana

In 2021, the amount of non-soap surface-active washing and cleaning preparations imported into Ghana amounted to X tons, picking up by 12% compared with the year before. Overall, imports continue to indicate a strong expansion. The pace of growth appeared the most rapid in 2018 when imports increased by 243%. As a result, imports attained the peak of X tons. From 2019 to 2021, the growth of imports of failed to regain momentum.

In value terms, imports of non-soap surface-active washing and cleaning preparations skyrocketed to $X in 2021. In general, imports posted a moderate increase. The most prominent rate of growth was recorded in 2018 with an increase of 136%. Imports peaked in 2021 and are likely to see gradual growth in the near future.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of non-soap surface-active washing and cleaning preparations to Ghana, with a 62% share of total imports. Moreover, imports of non-soap surface-active washing and cleaning preparations from China exceeded the figures recorded by the second-largest supplier, Turkey (X tons), ninefold. Indonesia (X tons) ranked third in terms of total imports with a 4.3% share.

From 2012 to 2021, the average annual growth rate of volume from China amounted to +8.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+28.4% per year) and Indonesia (-2.3% per year).

In value terms, China ($X) constituted the largest supplier of non-soap surface-active washing and cleaning preparations to Ghana, comprising 43% of total imports. The second position in the ranking was taken by Turkey ($X), with a 4.9% share of total imports. It was followed by Indonesia, with a 4.8% share.

From 2012 to 2021, the average annual growth rate of value from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+19.4% per year) and Indonesia (-7.1% per year).

Import Prices by Country

The average import price for non-soap surface-active washing and cleaning preparations stood at $X per ton in 2021, rising by 14% against the previous year. In general, the import price, however, saw a deep reduction. The most prominent rate of growth was recorded in 2019 an increase of 43%. The import price peaked at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was South Korea ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Korea (-4.1%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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