Ghana: Bath Preparations Market 2025

Bath Preparations Market Size in Ghana

The Ghanian bath preparations market rose to $X in 2021, picking up by 4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption showed a relatively flat trend pattern. Bath preparations consumption peaked at $X in 2013; however, from 2014 to 2021, consumption remained at a lower figure.

Bath Preparations Exports

Exports from Ghana

In 2021, approx. X kg of perfumed bath salts and other bath preparations were exported from Ghana; with a decrease of -70.4% on the year before. Over the period under review, exports faced a precipitous decline. The most prominent rate of growth was recorded in 2016 when exports increased by 246% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, bath preparations exports plummeted to $X in 2021. In general, exports recorded a significant decrease. The most prominent rate of growth was recorded in 2016 with an increase of 380%. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

The United States (X kg) was the main destination for bath preparations exports from Ghana, accounting for a 91% share of total exports. Moreover, bath preparations exports to the United States exceeded the volume sent to the second major destination, Burkina Faso (X kg), more than tenfold.

From 2012 to 2021, the average annual rate of growth in terms of volume to the United States totaled -16.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Burkina Faso (-48.9% per year) and Tanzania (-56.9% per year).

In value terms, the United States ($X) remains the key foreign market for perfumed bath salts and other bath preparations exports from Ghana, comprising 79% of total exports. The second position in the ranking was held by Tanzania ($X), with an 8.8% share of total exports.

From 2012 to 2021, the average annual rate of growth in terms of value to the United States totaled -21.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (-34.8% per year) and Burkina Faso (-51.5% per year).

Export Prices by Country

In 2021, the average bath preparations export price amounted to $X per ton, waning by -13.8% against the previous year. In general, the export price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the average export price increased by 414% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2014 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was Tanzania ($X per ton), while the average price for exports to Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+48.9%), while the prices for the other major destinations experienced a decline.

Bath Preparations Imports

Imports into Ghana

Bath preparations imports into Ghana expanded rapidly to X tons in 2021, growing by 11% on the previous year's figure. Overall, imports posted buoyant growth. The pace of growth was the most pronounced in 2013 with an increase of 86% against the previous year. Imports peaked in 2021 and are expected to retain growth in the near future.

In value terms, bath preparations imports stood at $X in 2021. Over the period under review, imports, however, continue to indicate a mild shrinkage. The pace of growth appeared the most rapid in 2018 when imports increased by 48%. Imports peaked at $X in 2013; however, from 2014 to 2021, imports failed to regain momentum.

Imports by Country

Malaysia (X tons), China (X tons) and the United Arab Emirates (X tons) were the main suppliers of bath preparations imports to Ghana, with a combined 72% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the United Arab Emirates (with a CAGR of +53.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Malaysia ($X), China ($X) and the United Arab Emirates ($X) appeared to be the largest bath preparations suppliers to Ghana, together comprising 56% of total imports.

The United Arab Emirates, with a CAGR of +25.9%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average bath preparations import price stood at $X per ton in 2021, reducing by -9.4% against the previous year. Overall, the import price showed a deep setback. The pace of growth was the most pronounced in 2016 an increase of 21% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Italy ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+7.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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