Ghana: Market for Soap And Organic Surface-Active Products In Bars Other Than For Toilet Use 2025

Market Size for Soap And Organic Surface-Active Products In Bars Other Than For Toilet Use in Ghana

In 2022, after four years of decline, there was significant growth in the Ghanian market for soap and organic surface-active products in bars other than for toilet use, when its value increased by 379% to $X. Overall, consumption continues to indicate a mild expansion. Over the period under review, the market attained the peak level at $X in 2017; however, from 2018 to 2022, consumption stood at a somewhat lower figure.

Exports of Soap And Organic Surface-Active Products In Bars Other Than For Toilet Use

Exports from Ghana

In 2022, overseas shipments of soap and organic surface-active products in bars other than for toilet use decreased by -3.7% to X tons, falling for the third year in a row after four years of growth. Overall, exports, however, posted resilient growth. The most prominent rate of growth was recorded in 2017 when exports increased by 135%. The exports peaked at X tons in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

In value terms, exports of soap and organic surface-active products in bars other than for toilet use amounted to $X in 2022. In general, exports, however, posted a prominent expansion. The pace of growth was the most pronounced in 2017 with an increase of 145%. The exports peaked at $X in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

Exports by Country

Togo (X tons) was the main destination for exports of soap and organic surface-active products in bars other than for toilet use from Ghana, accounting for a 62% share of total exports. Moreover, exports of soap and organic surface-active products in bars other than for toilet use to Togo exceeded the volume sent to the second major destination, Niger (X tons), twofold. The third position in this ranking was taken by Sao Tome and Principe (X tons), with a 2.8% share.

From 2012 to 2022, the average annual growth rate of volume to Togo stood at +41.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Niger (-4.2% per year) and Sao Tome and Principe (0.0% per year).

In value terms, Niger ($X), Togo ($X) and the United States ($X) appeared to be the largest markets for soap in bars other than for toilet use exported from Ghana worldwide, with a combined 82% share of total exports.

The United States, with a CAGR of +51.0%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for soap and organic surface-active products in bars other than for toilet use amounted to $X per ton, rising by 4.2% against the previous year. Over the period under review, export price indicated buoyant growth from 2012 to 2022: its price increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, export price for soap and organic surface-active products in bars other than for toilet use increased by +93.8% against 2015 indices. The pace of growth was the most pronounced in 2020 an increase of 18%. Over the period under review, the average export prices reached the peak figure in 2022 and is likely to see gradual growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Togo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+17.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Soap And Organic Surface-Active Products In Bars Other Than For Toilet Use

Imports into Ghana

In 2022, after four years of decline, there was significant growth in supplies from abroad of soap and organic surface-active products in bars other than for toilet use, when their volume increased by 134% to X tons. Over the period under review, imports enjoyed a temperate expansion. The most prominent rate of growth was recorded in 2013 when imports increased by 217% against the previous year. Over the period under review, imports of attained the peak figure at X tons in 2017; however, from 2018 to 2022, imports stood at a somewhat lower figure.

In value terms, imports of soap and organic surface-active products in bars other than for toilet use skyrocketed to $X in 2022. In general, imports recorded a mild expansion. The growth pace was the most rapid in 2013 when imports increased by 228% against the previous year. Imports peaked at $X in 2017; however, from 2018 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X tons) constituted the largest soap in bars other than for toilet use supplier to Ghana, accounting for a 58% share of total imports. Moreover, imports of soap and organic surface-active products in bars other than for toilet use from China exceeded the figures recorded by the second-largest supplier, Turkey (X tons), fivefold. The third position in this ranking was taken by Italy (X tons), with a 3.5% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +28.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+24.6% per year) and Italy (+24.2% per year).

In value terms, China ($X) constituted the largest supplier of soap and organic surface-active products in bars other than for toilet use to Ghana, comprising 74% of total imports. The second position in the ranking was held by Turkey ($X), with a 5.5% share of total imports. It was followed by Italy, with a 2.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +23.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+9.8% per year) and Italy (+20.5% per year).

Import Prices by Country

The average import price for soap and organic surface-active products in bars other than for toilet use stood at $X per ton in 2022, which is down by -42.3% against the previous year. Overall, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 119%. As a result, import price reached the peak level of $X per ton, and then contracted dramatically in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was China ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Malaysia (-2.1%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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