Ghana: Television Receiver Market 2024

Television Receiver Market Size in Ghana

The Ghanian television receiver market totaled $X in 2022, rising by 10% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption posted a remarkable increase. Television receiver consumption peaked in 2022 and is expected to retain growth in the immediate term.

Television Receiver Exports

Exports from Ghana

In 2022, after two years of growth, there was significant decline in overseas shipments of television receivers, when their volume decreased by -7% to X units. Overall, exports, however, enjoyed prominent growth. The most prominent rate of growth was recorded in 2020 with an increase of 239%. Over the period under review, the exports hit record highs at X units in 2021, and then reduced in the following year.

In value terms, television receiver exports stood at $X in 2022. Over the period under review, exports, however, enjoyed a prominent expansion. The growth pace was the most rapid in 2017 when exports increased by 198% against the previous year. As a result, the exports attained the peak of $X. From 2018 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

Cote d'Ivoire (X units) was the main destination for television receiver exports from Ghana, accounting for a 39% share of total exports. Moreover, television receiver exports to Cote d'Ivoire exceeded the volume sent to the second major destination, the United States (X units), fourfold. The third position in this ranking was taken by the United Arab Emirates (X units), with an 8.8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Cote d'Ivoire stood at +44.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+55.6% per year) and the United Arab Emirates (+55.2% per year).

In value terms, Cote d'Ivoire ($X) remains the key foreign market for television receivers exports from Ghana, comprising 44% of total exports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 10% share of total exports. It was followed by the United States, with a 4.8% share.

From 2012 to 2022, the average annual growth rate of value to Cote d'Ivoire stood at +38.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United Arab Emirates (+114.9% per year) and the United States (+38.3% per year).

Export Prices by Country

The average television receiver export price stood at $X per unit in 2022, with an increase of 8.1% against the previous year. In general, the export price recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when the average export price increased by 103% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2014 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Sierra Leone ($X per unit), while the average price for exports to the UK ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United Arab Emirates (+38.5%), while the prices for the other major destinations experienced more modest paces of growth.

Television Receiver Imports

Imports into Ghana

In 2022, the amount of television receivers imported into Ghana soared to X units, increasing by 21% against the year before. In general, imports continue to indicate a remarkable increase. The most prominent rate of growth was recorded in 2014 with an increase of 90% against the previous year. Over the period under review, imports hit record highs in 2022 and are likely to continue growth in years to come.

In value terms, television receiver imports reduced to $X in 2022. Over the period under review, imports showed buoyant growth. The most prominent rate of growth was recorded in 2019 when imports increased by 77%. Imports peaked at $X in 2021, and then declined in the following year.

Imports by Country

In 2022, China (X units) constituted the largest television receiver supplier to Ghana, with a 90% share of total imports. Moreover, television receiver imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X units), more than tenfold. Germany (X units) ranked third in terms of total imports with a 2.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled +16.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+32.3% per year) and Germany (+13.9% per year).

In value terms, China ($X) constituted the largest supplier of television receivers to Ghana, comprising 58% of total imports. The second position in the ranking was held by Vietnam ($X), with a 15% share of total imports. It was followed by Egypt, with an 8.9% share.

From 2012 to 2022, the average annual growth rate of value from China totaled +16.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+32.7% per year) and Egypt (+74.1% per year).

Import Prices by Country

In 2022, the average television receiver import price amounted to $X per unit, reducing by -17.1% against the previous year. In general, the import price recorded a pronounced decline. The most prominent rate of growth was recorded in 2017 when the average import price increased by 73%. As a result, import price attained the peak level of $X per unit. From 2018 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Egypt ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Egypt (+2.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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