Ghana: Toothpaste Market 2024

Toothpaste Market Size in Ghana

The Ghanian toothpaste market soared to $X in 2021, jumping by 27% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a pronounced expansion from 2012 to 2021: its value increased at an average annual rate of +2.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +39.3% against 2019 indices. As a result, consumption attained the peak level of $X. From 2015 to 2021, the growth of the market remained at a somewhat lower figure.

Toothpaste Exports

Exports from Ghana

In 2021, overseas shipments of toothpaste, denture cleaners and other dentifrices decreased by -70.8% to X tons, falling for the second year in a row after three years of growth. In general, exports, however, enjoyed a buoyant increase. The pace of growth appeared the most rapid in 2013 with an increase of 1,071% against the previous year. The exports peaked at X tons in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

In value terms, toothpaste exports reduced notably to $X in 2021. Overall, exports, however, continue to indicate a resilient expansion. The most prominent rate of growth was recorded in 2013 with an increase of 616%. Over the period under review, the exports reached the peak figure at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

Togo (X tons) was the main destination for toothpaste exports from Ghana, accounting for a 65% share of total exports. Moreover, toothpaste exports to Togo exceeded the volume sent to the second major destination, Cote d'Ivoire (X tons), fivefold. Sierra Leone (X tons) ranked third in terms of total exports with a 12% share.

From 2012 to 2021, the average annual growth rate of volume to Togo totaled +61.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Cote d'Ivoire (-2.2% per year) and Sierra Leone (+23.4% per year).

In value terms, Cote d'Ivoire ($X) remains the key foreign market for toothpaste, denture cleaners and other dentifrices exports from Ghana, comprising 56% of total exports. The second position in the ranking was held by Togo ($X), with a 22% share of total exports. It was followed by Sierra Leone, with an 11% share.

From 2012 to 2021, the average annual growth rate of value to Cote d'Ivoire stood at +7.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Togo (+66.2% per year) and Sierra Leone (+28.7% per year).

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, growing by 7.2% against the previous year. Over the period under review, the export price, however, continues to indicate a perceptible shrinkage. The pace of growth was the most pronounced in 2020 an increase of 154%. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2021, the country with the highest price was the UK ($X per ton), while the average price for exports to Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+48.8%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Ghana

In 2021, supplies from abroad of toothpaste, denture cleaners and other dentifrices increased by 12% to X tons, rising for the second consecutive year after two years of decline. In general, imports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when imports increased by 55% against the previous year. As a result, imports reached the peak of X tons. From 2015 to 2021, the growth of imports remained at a lower figure.

In value terms, toothpaste imports surged to $X in 2021. Overall, total imports indicated a noticeable increase from 2012 to 2021: its value increased at an average annual rate of +4.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2014 with an increase of 68% against the previous year. As a result, imports reached the peak of $X. From 2015 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

China (X tons), Vietnam (X tons) and Indonesia (X tons) were the main suppliers of toothpaste imports to Ghana, together comprising 84% of total imports.

From 2012 to 2021, the biggest increases were recorded for Indonesia (with a CAGR of +55.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toothpaste suppliers to Ghana were Vietnam ($X), China ($X) and Thailand ($X), with a combined 78% share of total imports. These countries were followed by Indonesia, the United Arab Emirates, Cote d'Ivoire and India, which together accounted for a further 16%.

Indonesia, with a CAGR of +47.7%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, increasing by 9.3% against the previous year. Overall, import price indicated a measured expansion from 2012 to 2021: its price increased at an average annual rate of +4.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toothpaste import price decreased by -18.7% against 2019 indices. The most prominent rate of growth was recorded in 2016 an increase of 32% against the previous year. As a result, import price attained the peak level of $X per ton. From 2017 to 2021, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Thailand ($X per ton), while the price for Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Thailand (+7.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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