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Report World - Letter Cards, Plain Postcards and Correspondence Cards - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Feb 1, 2025

World - Letter Cards, Plain Postcards and Correspondence Cards - Market Analysis, Forecast, Size, Trends and Insights

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Global Plain Postcard Market 2025

Plain Postcard Market Size

After two years of decline, the global plain postcard market increased by 26% to $X in 2021. In general, the total consumption indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +6.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Plain Postcard Production

In value terms, plain postcard production reached $X in 2021 estimated in export price. Overall, the total production indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +5.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -14.1% against 2018 indices. The pace of growth was the most pronounced in 2017 with an increase of 32% against the previous year. Global production peaked at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Plain Postcard Exports

Exports

After three years of decline, shipments abroad of letter cards, plain postcards and correspondence cards increased by 19% to X tons in 2021. Over the period under review, exports, however, saw a drastic downturn. Over the period under review, the global exports reached the maximum at X tons in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

In value terms, plain postcard exports surged to $X in 2021. In general, exports, however, recorded a pronounced contraction. The global exports peaked at $X in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

China (X tons) and the United States (X tons) represented roughly 49% of total exports in 2021. India (X tons) held a 12% share (based on physical terms) of total exports, which put it in second place, followed by Spain (5.7%). Germany (X tons), the UK (X tons), Mexico (X tons), France (X tons), the Netherlands (X tons), Malaysia (X tons) and the Czech Republic (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by India (with a CAGR of +36.3%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest plain postcard supplying countries worldwide were China ($X), the United States ($X) and France ($X), together comprising 43% of global exports. The UK, Germany, the Netherlands, India, Spain, Malaysia, the Czech Republic and Mexico lagged somewhat behind, together accounting for a further 32%.

India, with a CAGR of +40.9%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2021, reducing by -1.7% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.7%. The most prominent rate of growth was recorded in 2018 an increase of 14% against the previous year. The global export price peaked at $X per ton in 2020, and then shrank in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was France ($X per ton), while India ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+7.1%), while the other global leaders experienced more modest paces of growth.

Plain Postcard Imports

Imports

In 2021, purchases abroad of letter cards, plain postcards and correspondence cards increased by 2.2% to X tons for the first time since 2016, thus ending a four-year declining trend. In general, imports, however, continue to indicate a deep slump. The most prominent rate of growth was recorded in 2014 with an increase of 6% against the previous year. As a result, imports attained the peak of X tons. From 2015 to 2021, the growth of global imports remained at a lower figure.

In value terms, plain postcard imports soared to $X in 2021. Over the period under review, imports, however, showed a perceptible downturn. Over the period under review, global imports reached the maximum at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, the United States (X tons), distantly followed by Canada (X tons), the UK (X tons), Mexico (X tons) and South Korea (X tons) represented the major importers of letter cards, plain postcards and correspondence cards, together making up 63% of total imports. Germany (X tons), Poland (X tons), Belgium (X tons), the Netherlands (X tons), Singapore (X tons), France (X tons) and Switzerland (X tons) held a relatively small share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Poland (with a CAGR of +25.2%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($X) constitutes the largest market for imported letter cards, plain postcards and correspondence cards worldwide, comprising 21% of global imports. The second position in the ranking was taken by Canada ($X), with a 10% share of global imports. It was followed by Germany, with an 8.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value in the United States totaled -6.6%. The remaining importing countries recorded the following average annual rates of imports growth: Canada (+1.5% per year) and Germany (-3.7% per year).

Import Prices by Country

In 2021, the average plain postcard import price amounted to $X per ton, rising by 13% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.6%. The pace of growth appeared the most rapid in 2019 an increase of 20%. As a result, import price reached the peak level of $X per ton. From 2020 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Switzerland ($X per ton), while Mexico ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.8%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

China constituted the country with the largest volume of plain postcard consumption, comprising approx. 17% of total volume. Moreover, plain postcard consumption in China exceeded the figures recorded by the second-largest consumer, the Netherlands, threefold. The third position in this ranking was occupied by the United States, with a 6.3% share.
China remains the largest plain postcard producing country worldwide, accounting for 21% of total volume. Moreover, plain postcard production in China exceeded the figures recorded by the second-largest producer, the Netherlands, threefold. The third position in this ranking was occupied by India, with a 5.3% share.
In value terms, China, the United States and France appeared to be the countries with the highest levels of exports in 2020, together accounting for 45% of global exports. The UK, Germany, the Czech Republic, Spain and Denmark lagged somewhat behind, together comprising a further 22%.
In value terms, the United States, Canada and the UK appeared to be the countries with the highest levels of imports in 2020, together accounting for 41% of global imports. These countries were followed by Germany, France, the Netherlands, Poland, Belgium, Spain and Ethiopia, which together accounted for a further 28%.
In 2020, the average plain postcard export price amounted to $7,221 per ton, growing by 12% against the previous year.
In 2020, the average plain postcard import price amounted to $5,749 per ton, which is down by -9.6% against the previous year.

This report provides an in-depth analysis of the global plain postcard market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 17231250 - Letter cards, plain postcards and correspondence cards of paper or paperboard

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption, By Country, 2018–2024
    5. Production, In Physical Terms, By Country, 2012–2024
    6. Imports, In Physical Terms, By Country, 2012–2024
    7. Imports, In Value Terms, By Country, 2012–2024
    8. Import Prices, By Country Of Destination, 2012–2024
    9. Exports, In Physical Terms, By Country, 2012–2024
    10. Exports, In Value Terms, By Country, 2012–2024
    11. Export Prices, By Country Of Origin, 2012–2024

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Consumption, By Country, 2024
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2024
    18. Production, In Value Terms, 2012–2024
    19. Production, By Country, 2024
    20. Production, In Physical Terms, By Country, 2012–2024
    21. Imports, In Physical Terms, 2012–2024
    22. Imports, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, By Country, 2024
    24. Imports, In Physical Terms, By Country, 2012–2024
    25. Imports, In Value Terms, By Country, 2012–2024
    26. Import Prices, By Country, 2012–2024
    27. Exports, In Physical Terms, 2012–2024
    28. Exports, In Value Terms, 2012–2024
    29. Exports, In Physical Terms, By Country, 2024
    30. Exports, In Physical Terms, By Country, 2012–2024
    31. Exports, In Value Terms, By Country, 2012–2024
    32. Export Prices, 2012–2024

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