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Report World - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

World - Toilet Paper - Market Analysis, Forecast, Size, Trends and Insights

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Global Toilet Paper Market 2024

Toilet Paper Market Size

The global toilet paper market stood at $X in 2021, picking up by 3% against the previous year. The market value increased at an average annual rate of +4.0% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the global market hit record highs at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Toilet Paper Production

In value terms, toilet paper production rose modestly to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +4.2% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2018 when the production volume increased by 11% against the previous year. Over the period under review, global production hit record highs at $X in 2019; however, from 2020 to 2021, production failed to regain momentum.

Toilet Paper Exports

Exports

In 2021, after two years of growth, there was significant decline in overseas shipments of toilet paper, when their volume decreased by -10.6% to X tons. The total export volume increased at an average annual rate of +1.0% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The pace of growth was the most pronounced in 2020 when exports increased by 7.9% against the previous year. As a result, the exports attained the peak of X tons, and then reduced in the following year.

In value terms, toilet paper exports reduced to $X in 2021. Overall, exports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of 11% against the previous year. The global exports peaked at $X in 2020, and then shrank in the following year.

Exports by Country

China (X tons) and Germany (X tons) represented roughly 19% of total exports in 2021. Poland (X tons) ranks next in terms of the total exports with a 5% share, followed by Italy (4.9%), France (4.6%) and El Salvador (4.5%). Sweden (X tons), Canada (X tons), Spain (X tons), Austria (X tons), Turkey (X tons), Mexico (X tons) and Portugal (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Turkey (with a CAGR of +16.2%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest toilet paper supplying countries worldwide were China ($X), Germany ($X) and Canada ($X), with a combined 27% share of global exports. These countries were followed by Sweden, Italy, El Salvador, Poland, France, Mexico, Spain, Austria, Portugal and Turkey, which together accounted for a further 38%.

Turkey, with a CAGR of +15.7%, recorded the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices by Country

The average toilet paper export price stood at $X per ton in 2021, remaining stable against the previous year. Overall, the export price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average export price increased by 12%. The global export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Canada ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+5.6%), while the other global leaders experienced more modest paces of growth.

Toilet Paper Imports

Imports

In 2021, purchases abroad of toilet paper decreased by -9.3% to X tons for the first time since 2016, thus ending a four-year rising trend. The total import volume increased at an average annual rate of +1.0% over the period from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2020 with an increase of 7.2% against the previous year. As a result, imports reached the peak of X tons, and then dropped in the following year.

In value terms, toilet paper imports reduced to $X in 2021. Overall, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when imports increased by 6.3% against the previous year. Over the period under review, global imports attained the maximum at $X in 2020, and then shrank in the following year.

Imports by Country

In 2021, the United States (X tons) and Germany (X tons) represented the largest importers of toilet paperaround the world, together accounting for near 18% of total imports. The Netherlands (X tons) took the next position in the ranking, followed by France (X tons). All these countries together held near 10% share of total imports. The following importers - Hong Kong SAR (X tons), Denmark (X tons), Saudi Arabia (X tons), Belgium (X tons), the Czech Republic (X tons), Canada (X tons), Norway (X tons), Switzerland (X tons) and Austria (X tons) - together made up 27% of total imports.

From 2012 to 2021, the biggest increases were recorded for Saudi Arabia (with a CAGR of +10.7%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($X), Germany ($X) and the Netherlands ($X) appeared to be the countries with the highest levels of imports in 2021, with a combined 22% share of global imports. These countries were followed by France, Norway, Canada, Hong Kong SAR, Belgium, the Czech Republic, Denmark, Saudi Arabia, Austria and Switzerland, which together accounted for a further 31%.

Among the main importing countries, Saudi Arabia, with a CAGR of +9.2%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices by Country

The average toilet paper import price stood at $X per ton in 2021, picking up by 4.2% against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of 5.6%. Over the period under review, average import prices hit record highs at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Norway ($X per ton), while Saudi Arabia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+1.7%), while the other global leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The countries with the highest volumes of toilet paper consumption in 2021 were China, United States and India, with a combined 31% share of global consumption. Japan, Russia, Pakistan, Brazil, Germany, Indonesia, Bangladesh, Nigeria, Mexico and the UK lagged somewhat behind, together accounting for a further 26%.
The countries with the highest volumes of toilet paper production in 2021 were China, United States and India, with a combined 31% share of global production. Japan, Russia, Pakistan, Brazil, Germany, Indonesia, Bangladesh, Mexico, Nigeria and the UK lagged somewhat behind, together comprising a further 26%.
In value terms, the largest toilet paper supplying countries worldwide were Germany, Canada and Sweden, together comprising 21% of global exports. Italy, El Salvador, Poland, France, Mexico, Spain, Portugal, Austria, China and Slovakia lagged somewhat behind, together accounting for a further 39%.
In value terms, the largest toilet paper importing markets worldwide were United States, Germany and the Netherlands, together accounting for 22% of global imports. France, Canada, Hong Kong SAR, Norway, Belgium, Saudi Arabia, the Czech Republic, Denmark, Ireland and Switzerland lagged somewhat behind, together comprising a further 32%.
In 2021, the average toilet paper export price amounted to $1,667 per ton, shrinking by -9.7% against the previous year.
The average toilet paper import price stood at $1,699 per ton in 2021, surging by 3.2% against the previous year.

This report provides an in-depth analysis of the global toilet paper market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 17221120 - Toilet paper

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Proctor & Gamble, Kimberly Clark Corp., Georgia-Pacific, Private Label, Oasis Brands, Unicharm, Metsa, Hengan, Sofidel, SCA, Vinda International Holdings, Shandong Kaiyuan Paper Industry Co., Richer Paper (Shanghai) Co., Weifang Lancel Hygiene Products Co., Sunlive (Dicallo) Group Co., Shandong Hejiale Sanitary Products Co., Shanghai Clean Paper Co., Pudumjee Group, Royal Tissue Products, Suzano, Papelera San Andres De Giles SA, Cepas Argentinas S.A.

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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