Global Toy Market 2024

Toy Market Size

The global toy market totaled $X in 2021, therefore, remained relatively stable against the previous year. In general, the total consumption indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +5.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -1.4% against 2019 indices. Global consumption peaked at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Toy Production

In value terms, toy production shrank to $X in 2021 estimated in export price. Over the period under review, production posted a remarkable increase. The pace of growth was the most pronounced in 2016 when the production volume increased by 21%. Global production peaked at $X in 2020, and then dropped slightly in the following year.

Toy Exports

Exports

In 2021, the amount of dolls and toys exported worldwide skyrocketed to X tons, rising by 21% compared with 2020 figures. Overall, total exports indicated a prominent increase from 2012 to 2021: its volume increased at an average annual rate of +6.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +121.5% against 2014 indices. The most prominent rate of growth was recorded in 2016 when exports increased by 51% against the previous year. Over the period under review, the global exports reached the peak figure in 2021 and are likely to continue growth in the near future.

In value terms, toy exports skyrocketed to $X in 2021. Over the period under review, exports enjoyed a strong expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

China dominates exports structure, accounting for X tons, which was near 66% of total exports in 2021. It was distantly followed by Thailand (X tons), mixing up an 8.4% share of total exports. Hong Kong SAR (X tons), the Czech Republic (X tons), Germany (X tons) and the Netherlands (X tons) held a minor share of total exports.

From 2012 to 2021, average annual rates of growth with regard to toy exports from China stood at +7.3%. At the same time, Thailand (+48.7%), the Netherlands (+11.3%), the Czech Republic (+7.0%) and Germany (+4.0%) displayed positive paces of growth. Moreover, Thailand emerged as the fastest-growing exporter exported in the world, with a CAGR of +48.7% from 2012-2021. By contrast, Hong Kong SAR (-9.5%) illustrated a downward trend over the same period. Thailand (+8 p.p.) and China (+6.3 p.p.) significantly strengthened its position in terms of the global exports, while Hong Kong SAR saw its share reduced by -8.3% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier worldwide, comprising 66% of global exports. The second position in the ranking was taken by the Czech Republic ($X), with a 4.7% share of global exports. It was followed by Germany, with a 3.8% share.

In China, toy exports expanded at an average annual rate of +16.7% over the period from 2012-2021. In the other countries, the average annual rates were as follows: the Czech Republic (+5.5% per year) and Germany (+4.5% per year).

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, rising by 7.1% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.0%. The pace of growth was the most pronounced in 2014 when the average export price increased by 43%. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the average export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+8.8%), while the other global leaders experienced more modest paces of growth.

Toy Imports

Imports

Global toy imports skyrocketed to X tons in 2021, growing by 17% against 2020. The total import volume increased at an average annual rate of +3.8% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, toy imports surged to $X in 2021. The total import value increased at an average annual rate of +4.3% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

The United States represented the largest importing country with an import of about X tons, which finished at 37% of total imports. The following importers - Germany (X tons), the UK (X tons), Thailand (X tons), France (X tons), the Netherlands (X tons), Hong Kong SAR (X tons), Russia (X tons), Japan (X tons), the Czech Republic (X tons), Poland (X tons), Canada (X tons) and Belgium (X tons) - together made up 34% of total imports.

From 2012 to 2021, average annual rates of growth with regard to toy imports into the United States stood at +10.1%. At the same time, Thailand (+51.1%), Poland (+12.4%), the Netherlands (+9.5%), the Czech Republic (+7.0%), Germany (+4.3%), Belgium (+3.7%), France (+2.6%), Japan (+1.2%) and Russia (+1.0%) displayed positive paces of growth. Moreover, Thailand emerged as the fastest-growing importer imported in the world, with a CAGR of +51.1% from 2012-2021. The UK and Canada experienced a relatively flat trend pattern. By contrast, Hong Kong SAR (-8.2%) illustrated a downward trend over the same period. While the share of the United States (+15 p.p.) and Thailand (+3.6 p.p.) increased significantly in terms of the global imports from 2012-2021, the share of Hong Kong SAR (-5.5 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) constitutes the largest market for imported dolls and toys worldwide, comprising 31% of global imports. The second position in the ranking was held by Germany ($X), with a 6.8% share of global imports. It was followed by the UK, with a 4.9% share.

In the United States, toy imports increased at an average annual rate of +5.1% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Germany (+5.1% per year) and the UK (+2.3% per year).

Import Prices by Country

The average toy import price stood at $X per ton in 2021, picking up by 7.3% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 when the average import price increased by 17%. Global import price peaked at $X per ton in 2018; however, from 2019 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Japan ($X per ton), while the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+5.0%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

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