Greece: Plain Postcard Market 2025

Plain Postcard Market Size in Greece

In 2021, the Greek plain postcard market was finally on the rise to reach $X after two years of decline. Overall, consumption posted a pronounced expansion. Plain postcard consumption peaked at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Plain Postcard Production in Greece

In value terms, plain postcard production rose modestly to $X in 2021 estimated in export price. Over the period under review, production continues to indicate a perceptible expansion. The pace of growth appeared the most rapid in 2014 with an increase of 418% against the previous year. Plain postcard production peaked at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Plain Postcard Exports

Exports from Greece

In 2021, after four years of growth, there was significant decline in shipments abroad of letter cards, plain postcards and correspondence cards, when their volume decreased by -47.3% to X tons. Over the period under review, exports, however, saw a significant increase. The pace of growth appeared the most rapid in 2013 when exports increased by 2,472%. Over the period under review, the exports hit record highs at X tons in 2020, and then shrank rapidly in the following year.

In value terms, plain postcard exports contracted dramatically to $X in 2021. In general, exports, however, saw a resilient expansion. The pace of growth was the most pronounced in 2017 when exports increased by 472%. Over the period under review, the exports attained the maximum at $X in 2020, and then dropped significantly in the following year.

Exports by Country

Malta (X tons) was the main destination for plain postcard exports from Greece, with a 48% share of total exports. Moreover, plain postcard exports to Malta exceeded the volume sent to the second major destination, Cyprus (X kg), twofold. The third position in this ranking was taken by Spain (X kg), with an 18% share.

From 2012 to 2021, the average annual growth rate of volume to Malta stood at +123.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Cyprus (+21.8% per year) and Spain (+47.6% per year).

In value terms, Spain ($X), Cyprus ($X) and Germany ($X) constituted the largest markets for plain postcard exported from Greece worldwide, with a combined 77% share of total exports. Malta lagged somewhat behind, comprising a further 22%.

Malta, with a CAGR of +147.0%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2021, increasing by 8.1% against the previous year. In general, the export price, however, showed a sharp downturn. The pace of growth appeared the most rapid in 2015 when the average export price increased by 305%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was Germany ($X per ton), while the average price for exports to Malta ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Malta (+11.3%), while the prices for the other major destinations experienced a decline.

Plain Postcard Imports

Imports into Greece

For the fifth year in a row, Greece recorded decline in overseas purchases of letter cards, plain postcards and correspondence cards, which decreased by -9.9% to X tons in 2021. Over the period under review, imports recorded a drastic downturn. The most prominent rate of growth was recorded in 2013 when imports increased by 400%. As a result, imports reached the peak of X tons. From 2014 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, plain postcard imports declined notably to $X in 2021. In general, imports continue to indicate a deep setback. The pace of growth appeared the most rapid in 2013 when imports increased by 79%. As a result, imports attained the peak of $X. From 2014 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, Turkey (X tons) constituted the largest supplier of plain postcard to Greece, with a 56% share of total imports. Moreover, plain postcard imports from Turkey exceeded the figures recorded by the second-largest supplier, China (X tons), twofold. The third position in this ranking was held by the UK (X kg), with an 8.1% share.

From 2012 to 2021, the average annual growth rate of volume from Turkey amounted to +9.2%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+37.6% per year) and the UK (-26.0% per year).

In value terms, Turkey ($X), China ($X) and the UK ($X) appeared to be the largest plain postcard suppliers to Greece, with a combined 71% share of total imports. These countries were followed by France and Germany, which together accounted for a further 19%.

France, with a CAGR of +27.2%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, with a decrease of -28.5% against the previous year. Over the period under review, the import price showed a abrupt shrinkage. The pace of growth was the most pronounced in 2014 when the average import price increased by 77% against the previous year. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Romania (+311.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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