Greece: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Greece

The Greek sanitary towel and diaper market rose rapidly to $X in 2021, surging by 5.3% against the previous year. The market value increased at an average annual rate of +3.4% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Sanitary towel and diaper consumption peaked in 2021 and is likely to see steady growth in the near future.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Greece

In value terms, sanitary towel and diaper production reached $X in 2021 estimated in export price. In general, production saw a resilient expansion. The growth pace was the most rapid in 2015 when the production volume increased by 59%. Over the period under review, production reached the peak level at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Greece

In 2021, shipments abroad of sanitary towels, tampons, napkins and diapers decreased by -2.2% to X tons for the first time since 2015, thus ending a five-year rising trend. Overall, exports, however, posted strong growth. The growth pace was the most rapid in 2014 when exports increased by 74% against the previous year. Over the period under review, the exports reached the peak figure at X tons in 2020, and then shrank modestly in the following year.

In value terms, sanitary towel and diaper exports rose to $X in 2021. In general, exports, however, recorded a remarkable increase. The pace of growth was the most pronounced in 2014 when exports increased by 35% against the previous year. Over the period under review, the exports reached the peak figure in 2021 and are expected to retain growth in years to come.

Exports by Country

Spain (X tons) was the main destination for sanitary towel and diaper exports from Greece, with a 35% share of total exports. Moreover, sanitary towel and diaper exports to Spain exceeded the volume sent to the second major destination, Italy (X tons), fourfold. The third position in this ranking was held by Turkey (X tons), with a 7.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Spain amounted to +182.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (-5.2% per year) and Turkey (+38.7% per year).

In value terms, Spain ($X) remains the key foreign market for sanitary towels, tampons, napkins and diapers exports from Greece, comprising 33% of total exports. The second position in the ranking was held by Italy ($X), with an 8.7% share of total exports. It was followed by Cyprus, with a 7.6% share.

From 2012 to 2021, the average annual growth rate of value to Spain totaled +178.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (-4.6% per year) and Cyprus (+10.8% per year).

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2021, surging by 4% against the previous year. In general, the export price, however, recorded a mild descent. The growth pace was the most rapid in 2015 an increase of 13%. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Israel ($X per ton), while the average price for exports to Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Turkey (+13.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Greece

In 2021, imports of sanitary towels, tampons, napkins and diapers into Greece rose modestly to X tons, picking up by 4.3% against the previous year's figure. In general, imports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 when imports increased by 9.9%. Over the period under review, imports attained the maximum at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, sanitary towel and diaper imports fell to $X in 2021. Overall, imports, however, continue to indicate a drastic downturn. The pace of growth appeared the most rapid in 2020 when imports increased by 14% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Poland (X tons) constituted the largest sanitary towel and diaper supplier to Greece, with a 37% share of total imports. Moreover, sanitary towel and diaper imports from Poland exceeded the figures recorded by the second-largest supplier, Italy (X tons), threefold. The third position in this ranking was taken by Germany (X tons), with an 11% share.

From 2012 to 2021, the average annual growth rate of volume from Poland stood at +15.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+9.6% per year) and Germany (-16.0% per year).

In value terms, the largest sanitary towel and diaper suppliers to Greece were Poland ($X), Germany ($X) and the Netherlands ($X), with a combined 60% share of total imports. Hungary, Italy, the Czech Republic, Turkey, China, France, Albania, Spain and Bulgaria lagged somewhat behind, together comprising a further 36%.

In terms of the main suppliers, Albania, with a CAGR of +159.8%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average sanitary towel and diaper import price amounted to $X per ton, which is down by -15.7% against the previous year. In general, the import price recorded a pronounced decline. The growth pace was the most rapid in 2020 when the average import price increased by 18%. Over the period under review, average import prices reached the maximum at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Hungary ($X per ton), while the price for Albania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+6.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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