Greece: Toy Market 2024

Toy Market Size in Greece

The Greek toy market skyrocketed to $X in 2021, picking up by 17% against the previous year. Over the period under review, the total consumption indicated perceptible growth from 2012 to 2021: its value increased at an average annual rate of +4.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Toy consumption peaked in 2021 and is expected to retain growth in the near future.

Toy Production in Greece

In value terms, toy production reduced rapidly to $X in 2021 estimated in export price. Over the period under review, production, however, saw a resilient increase. The growth pace was the most rapid in 2018 when the production volume increased by 25% against the previous year. Over the period under review, production attained the maximum level at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Toy Exports

Exports from Greece

In 2021, toy exports from Greece totaled X tons, surging by 2.7% on the year before. Over the period under review, exports saw a resilient increase. The most prominent rate of growth was recorded in 2013 when exports increased by 141% against the previous year. The exports peaked in 2021 and are expected to retain growth in the near future.

In value terms, toy exports rose modestly to $X in 2021. In general, exports saw a prominent expansion. The pace of growth appeared the most rapid in 2018 with an increase of 29%. Over the period under review, the exports hit record highs in 2021 and are likely to see gradual growth in the immediate term.

Exports by Country

Romania (X tons) was the main destination for toy exports from Greece, with a 45% share of total exports. Moreover, toy exports to Romania exceeded the volume sent to the second major destination, Bulgaria (X tons), twofold. The third position in this ranking was held by Cyprus (X tons), with a 19% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Romania totaled +47.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bulgaria (+9.2% per year) and Cyprus (+5.4% per year).

In value terms, Romania ($X), Cyprus ($X) and Bulgaria ($X) were the largest markets for toy exported from Greece worldwide, together comprising 87% of total exports.

Romania, with a CAGR of +40.0%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, approximately mirroring the previous year. Over the period under review, the export price recorded a pronounced setback. The growth pace was the most rapid in 2014 an increase of 102%. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Cyprus ($X per ton), while the average price for exports to Spain ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Cyprus (-0.4%), while the prices for the other major destinations experienced a decline.

Toy Imports

Imports into Greece

After two years of decline, overseas purchases of dolls and toys increased by 42% to X tons in 2021. Over the period under review, total imports indicated a prominent expansion from 2012 to 2021: its volume increased at an average annual rate of +6.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2016 with an increase of 44%. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in years to come.

In value terms, toy imports soared to $X in 2021. The total import value increased at an average annual rate of +5.3% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest toy supplier to Greece, accounting for a 64% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Italy (X tons), sevenfold. The third position in this ranking was taken by Germany (X tons), with a 4% share.

From 2012 to 2021, the average annual growth rate of volume from China totaled +7.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+16.8% per year) and Germany (+1.1% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Greece, comprising 46% of total imports. The second position in the ranking was held by Italy ($X), with a 14% share of total imports. It was followed by Germany, with a 9.4% share.

From 2012 to 2021, the average annual growth rate of value from China totaled +4.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+22.4% per year) and Germany (+5.5% per year).

Import Prices by Country

The average toy import price stood at $X per ton in 2021, which is down by -3.1% against the previous year. In general, the import price continues to indicate a slight slump. The pace of growth was the most pronounced in 2020 when the average import price increased by 4.9%. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+9.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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