Guatemala: Book And Brochure Market 2024

Book And Brochure Market Size in Guatemala

The Guatemalan book and brochure market fell to $X in 2022, waning by -12.9% against the previous year. In general, consumption saw a perceptible shrinkage. The pace of growth was the most pronounced in 2016 when the market value increased by 9.5% against the previous year. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Book And Brochure Production in Guatemala

In value terms, book and brochure production dropped modestly to $X in 2022 estimated in export price. In general, production, however, showed a pronounced descent. The pace of growth appeared the most rapid in 2016 when the production volume increased by 20% against the previous year. Over the period under review, production attained the peak level at $X in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

Book And Brochure Exports

Exports from Guatemala

In 2022, overseas shipments of books, brochures and similar printed matter increased by 112% to X units, rising for the fifth year in a row after five years of decline. Over the period under review, exports recorded a significant expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, book and brochure exports surged to $X in 2022. Overall, exports enjoyed a resilient increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

El Salvador (X units) was the main destination for book and brochure exports from Guatemala, accounting for a 64% share of total exports. Moreover, book and brochure exports to El Salvador exceeded the volume sent to the second major destination, Panama (X units), threefold. Honduras (X units) ranked third in terms of total exports with an 11% share.

From 2012 to 2022, the average annual growth rate of volume to El Salvador totaled +26.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Panama (+45.6% per year) and Honduras (+20.8% per year).

In value terms, El Salvador ($X), Panama ($X) and Honduras ($X) constituted the largest markets for book and brochure exported from Guatemala worldwide, with a combined 95% share of total exports.

Panama, with a CAGR of +52.7%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average book and brochure export price amounted to $X per unit, with an increase of 12% against the previous year. Over the period under review, the export price, however, recorded a deep contraction. Over the period under review, the average export prices reached the maximum at $X per unit in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Mexico ($X per unit), while the average price for exports to El Salvador ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Mexico (+6.3%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Guatemala

In 2022, approx. X units of books, brochures and similar printed matter were imported into Guatemala; dropping by -13.9% compared with the year before. Over the period under review, imports recorded a abrupt downturn. The growth pace was the most rapid in 2021 with an increase of 43%. Imports peaked at X units in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, book and brochure imports skyrocketed to $X in 2022. In general, imports continue to indicate a perceptible shrinkage. The most prominent rate of growth was recorded in 2021 with an increase of 27% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

Mexico (X units), the United States (X units) and Peru (X units) were the main suppliers of book and brochure imports to Guatemala, together accounting for 57% of total imports. China, Spain, El Salvador, Costa Rica, Colombia, Panama and Ecuador lagged somewhat behind, together comprising a further 32%.

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of +13.5%), while purchases for the other leaders experienced a decline.

In value terms, the United States ($X), Mexico ($X) and Spain ($X) constituted the largest book and brochure suppliers to Guatemala, with a combined 52% share of total imports. China, Peru, Colombia, El Salvador, Costa Rica, Panama and Ecuador lagged somewhat behind, together comprising a further 34%.

In terms of the main suppliers, China, with a CAGR of +15.9%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

The average book and brochure import price stood at $X per unit in 2022, surging by 43% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.9%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Panama ($X per unit), while the price for Costa Rica ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Costa Rica (+16.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform