Guatemala: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Guatemala

The Guatemalan market for calendars and trade advertising material rose modestly to $X in 2022, surging by 3.2% against the previous year. The market value increased at an average annual rate of +1.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs at $X in 2014; however, from 2015 to 2022, consumption stood at a somewhat lower figure.

Production of Calendars And Trade Advertising Material in Guatemala

In value terms, calendars and trade advertising material production rose slightly to $X in 2022 estimated in export price. Over the period under review, production saw a prominent expansion. The growth pace was the most rapid in 2019 with an increase of 83%. Over the period under review, production reached the peak level at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Guatemala

After four years of decline, shipments abroad of calendars and trade advertising material increased by 3.7% to X tons in 2022. In general, exports, however, showed a pronounced decline. The growth pace was the most rapid in 2016 when exports increased by 21%. Over the period under review, the exports attained the maximum at X tons in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports reached $X in 2022. Overall, exports, however, continue to indicate a slight slump. The pace of growth appeared the most rapid in 2016 with an increase of 26% against the previous year. As a result, the exports attained the peak of $X. From 2017 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Honduras (X tons), El Salvador (X tons) and Nicaragua (X tons) were the main destinations of calendars and trade advertising material exports from Guatemala, together accounting for 76% of total exports. The Dominican Republic, Panama and Costa Rica lagged somewhat behind, together comprising a further 22%.

From 2012 to 2022, the biggest increases were recorded for the Dominican Republic (with a CAGR of +15.4%), while shipments for the other leaders experienced a decline.

In value terms, the largest markets for calendars and trade advertising material exported from Guatemala were Honduras ($X), El Salvador ($X) and Nicaragua ($X), with a combined 73% share of total exports. Costa Rica, the Dominican Republic and Panama lagged somewhat behind, together accounting for a further 24%.

Among the main countries of destination, the Dominican Republic, with a CAGR of +14.8%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, with an increase of 8% against the previous year. Overall, the export price saw a slight increase. The export price peaked at $X per ton in 2016; however, from 2017 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Costa Rica ($X per ton), while the average price for exports to Honduras ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to El Salvador (+1.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Guatemala

In 2022, supplies from abroad of calendars and trade advertising material increased by 4.4% to X tons, rising for the second consecutive year after three years of decline. In general, imports, however, showed a abrupt contraction. The pace of growth appeared the most rapid in 2013 with an increase of 13%. As a result, imports reached the peak of X tons. From 2014 to 2022, the growth of imports failed to regain momentum.

In value terms, calendars and trade advertising material imports totaled $X in 2022. Overall, imports, however, recorded a pronounced decline. Over the period under review, imports hit record highs at $X in 2018; however, from 2019 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Mexico (X tons) constituted the largest calendars and trade advertising material supplier to Guatemala, accounting for a 51% share of total imports. Moreover, calendars and trade advertising material imports from Mexico exceeded the figures recorded by the second-largest supplier, El Salvador (X tons), threefold. China (X tons) ranked third in terms of total imports with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Mexico amounted to -6.4%. The remaining supplying countries recorded the following average annual rates of imports growth: El Salvador (-7.5% per year) and China (+14.8% per year).

In value terms, Mexico ($X) constituted the largest supplier of calendars and trade advertising material to Guatemala, comprising 38% of total imports. The second position in the ranking was taken by Brazil ($X), with a 13% share of total imports. It was followed by El Salvador, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Mexico totaled -4.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Brazil (+42.3% per year) and El Salvador (-4.0% per year).

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, rising by 9.3% against the previous year. Over the last decade, it increased at an average annual rate of +2.9%. The pace of growth appeared the most rapid in 2020 an increase of 18%. Over the period under review, average import prices attained the peak figure in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was South Korea ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Brazil (+8.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform