Guatemala: Potato Chips Market 2025

Potato Chips Market Size in Guatemala

The Guatemalan potato chips market was estimated at $X in 2022, surging by 6.7% against the previous year. Over the period under review, the total consumption indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +57.9% against 2018 indices. Potato chips consumption peaked in 2022 and is expected to retain growth in the near future.

Potato Chips Production in Guatemala

In value terms, potato chips production expanded sharply to $X in 2022 estimated in export price. Overall, the total production indicated a temperate increase from 2012 to 2022: its value increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -4.5% against 2020 indices. The pace of growth was the most pronounced in 2019 when the production volume increased by 30%. Over the period under review, production reached the maximum level at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Potato Chips Exports

Exports from Guatemala

In 2022, overseas shipments of potato chips increased by 34% to X tons, rising for the third year in a row after five years of decline. In general, total exports indicated a temperate expansion from 2012 to 2022: its volume increased at an average annual rate of +2.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +56.8% against 2019 indices. The exports peaked at X tons in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

In value terms, potato chips exports surged to $X in 2022. Over the period under review, total exports indicated a prominent expansion from 2012 to 2022: its value increased at an average annual rate of +6.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +84.9% against 2019 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

El Salvador (X tons) was the main destination for potato chips exports from Guatemala, with a 56% share of total exports. Moreover, potato chips exports to El Salvador exceeded the volume sent to the second major destination, Costa Rica (X tons), twofold. Panama (X tons) ranked third in terms of total exports with a 20% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to El Salvador amounted to +3.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Costa Rica (+15.3% per year) and Panama (+15.0% per year).

In value terms, El Salvador ($X) remains the key foreign market for potato chips exports from Guatemala, comprising 52% of total exports. The second position in the ranking was held by Costa Rica ($X), with a 25% share of total exports. It was followed by Panama, with a 23% share.

From 2012 to 2022, the average annual rate of growth in terms of value to El Salvador stood at +6.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Costa Rica (+20.7% per year) and Panama (+17.8% per year).

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, surging by 10% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +4.0%. The most prominent rate of growth was recorded in 2015 an increase of 23%. Over the period under review, the average export prices hit record highs in 2022 and is likely to see steady growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Honduras ($X per ton), while the average price for exports to El Salvador ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Honduras (+10.6%), while the prices for the other major destinations experienced more modest paces of growth.

Potato Chips Imports

Imports into Guatemala

In 2022, approx. X tons of potato chips were imported into Guatemala; jumping by 35% against the previous year's figure. In general, imports recorded a prominent increase. The pace of growth appeared the most rapid in 2021 when imports increased by 36% against the previous year. Imports peaked in 2022 and are expected to retain growth in the immediate term.

In value terms, potato chips imports soared to $X in 2022. Over the period under review, imports enjoyed strong growth. The most prominent rate of growth was recorded in 2021 when imports increased by 48%. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

Mexico (X tons), the United States (X tons) and Honduras (X tons) were the main suppliers of potato chips imports to Guatemala, with a combined 98% share of total imports.

From 2012 to 2022, the biggest increases were recorded for Honduras (with a CAGR of +28.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the United States ($X), Mexico ($X) and Honduras ($X) constituted the largest potato chips suppliers to Guatemala, together accounting for 96% of total imports.

Among the main suppliers, Mexico, with a CAGR of +24.8%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, declining by -2.6% against the previous year. In general, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average import price increased by 12%. The import price peaked at $X per ton in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Honduras ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+3.9%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform