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Report Hong Kong SAR, China - Printed or Illustrated Postcards and Printed Cards - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Jan 1, 2025

Hong Kong SAR, China - Printed or Illustrated Postcards and Printed Cards - Market Analysis, Forecast, Size, Trends and Insights

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Hong Kong SAR, China: Postcard Market 2025

Postcard Market Size in Hong Kong SAR, China

In 2021, the Hong Kong postcard market was finally on the rise to reach $X for the first time since 2018, thus ending a two-year declining trend. In general, consumption enjoyed a resilient expansion. Over the period under review, the market reached the peak level at $X in 2013; however, from 2014 to 2021, consumption failed to regain momentum.

Postcard Production in Hong Kong SAR, China

In value terms, postcard production fell dramatically to $X in 2021 estimated in export price. Overall, production, however, saw a precipitous descent. Postcard production peaked at $X in 2020, and then declined significantly in the following year.

Postcard Exports

Exports from Hong Kong SAR, China

In 2021, after two years of growth, there was significant decline in shipments abroad of printed or illustrated postcards and printed cards, when their volume decreased by -17.1% to X tons. In general, exports continue to indicate a pronounced curtailment. The most prominent rate of growth was recorded in 2020 when exports increased by 66%. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, postcard exports dropped remarkably to $X in 2021. Over the period under review, exports saw a deep reduction. The pace of growth was the most pronounced in 2020 when exports increased by 27% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

The United States (X tons) was the main destination for postcard exports from Hong Kong SAR, accounting for a 71% share of total exports. Moreover, postcard exports to the United States exceeded the volume sent to the second major destination, Canada (X tons), sixfold. The third position in this ranking was taken by Japan (X tons), with a 4.3% share.

From 2012 to 2021, the average annual growth rate of volume to the United States was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Canada (+25.2% per year) and Japan (-3.6% per year).

In value terms, the United States ($X) remains the key foreign market for printed or illustrated postcards and printed cards exports from Hong Kong SAR, comprising 47% of total exports. The second position in the ranking was held by Japan ($X), with a 19% share of total exports. It was followed by Canada, with a 14% share.

From 2012 to 2021, the average annual growth rate of value to the United States stood at -9.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (-1.1% per year) and Canada (+24.9% per year).

Export Prices by Country

The average postcard export price stood at $X per ton in 2021, rising by 1.7% against the previous year. Overall, the export price, however, continues to indicate a noticeable shrinkage. The growth pace was the most rapid in 2015 an increase of 18%. As a result, the export price reached the peak level of $X per ton. From 2016 to 2021, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Japan ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+8.9%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Imports

Imports into Hong Kong SAR, China

In 2021, the amount of printed or illustrated postcards and printed cards imported into Hong Kong SAR fell to X tons, waning by -10.7% compared with the previous year's figure. Overall, imports recorded a deep setback. The most prominent rate of growth was recorded in 2019 when imports increased by 23%. Over the period under review, imports reached the peak figure at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, postcard imports skyrocketed to $X in 2021. In general, imports showed a deep contraction. Imports peaked at $X in 2012; however, from 2013 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, China (X tons) was the main supplier of postcard to Hong Kong SAR, with a 97% share of total imports. It was followed by Japan (X tons), with a 1.6% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from China stood at -11.2%.

In value terms, China ($X) constituted the largest supplier of printed or illustrated postcards and printed cards to Hong Kong SAR, comprising 87% of total imports. The second position in the ranking was taken by Japan ($X), with a 5.5% share of total imports.

From 2012 to 2021, the average annual growth rate of value from China amounted to -6.9%.

Import Prices by Country

The average postcard import price stood at $X per ton in 2021, surging by 48% against the previous year. Over the last nine-year period, it increased at an average annual rate of +5.4%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was Japan ($X per ton), while the price for China totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Japan (+11.5%).

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

China remains the largest postcard consuming country worldwide, accounting for 29% of total volume. Moreover, postcard consumption in China exceeded the figures recorded by the second-largest consumer, the UK, twofold. The third position in this ranking was occupied by the U.S., with a 13% share.
The country with the largest volume of postcard production was China, accounting for 81% of total volume. Moreover, postcard production in China exceeded the figures recorded by the second-largest producer, Hong Kong SAR, more than tenfold. Mexico ranked third in terms of total production with a 5% share.
In value terms, China constituted the largest supplier of postcard to Hong Kong SAR.
In value terms, the U.S. remains the key foreign market for postcard exports from Hong Kong SAR, comprising 50% of total exports. The second position in the ranking was occupied by Canada, with a 14% share of total exports. It was followed by Japan, with a 11% share.
In 2020, the average postcard export price amounted to $5,102 per ton, falling by -24.6% against the previous year.
The average postcard import price stood at $3,747 per ton in 2020, shrinking by -24.2% against the previous year.

This report provides an in-depth analysis of the postcard market in Hong Kong SAR, China. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • UNCode 32520-0 - Printed or illustrated postcards and printed cards

Country coverage:

  • Hong Kong SAR

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Hong Kong SAR, China
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024

  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2024
    22. Production, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, 2012–2024
    24. Imports, In Value Terms, 2012–2024
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country Of Origin, 2012–2024
    29. Exports, In Physical Terms, 2012–2024
    30. Exports, In Value Terms, 2012–2024
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country Of Destination, 2012–2024

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