Hungary: Stationery Market 2025

Stationery Market Size in Hungary

After four years of growth, the Hungarian stationery market decreased by -30.4% to $X in 2022. Overall, consumption, however, posted a modest increase. As a result, consumption reached the peak level of $X, and then declined significantly in the following year.

Stationery Production in Hungary

In value terms, stationery production contracted sharply to $X in 2022 estimated in export price. Overall, production saw a abrupt shrinkage. The pace of growth appeared the most rapid in 2021 with an increase of 19%. Over the period under review, production attained the peak level at $X in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

Stationery Exports

Exports from Hungary

In 2022, approx. X tons of articles of stationery were exported from Hungary; growing by 12% compared with the previous year. In general, exports recorded strong growth. The pace of growth was the most pronounced in 2015 with an increase of 58%. The exports peaked in 2022 and are likely to see gradual growth in years to come.

In value terms, stationery exports expanded rapidly to $X in 2022. Overall, total exports indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +8.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +128.2% against 2012 indices. The growth pace was the most rapid in 2015 with an increase of 22%. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the near future.

Exports by Country

Germany (X tons) was the main destination for stationery exports from Hungary, with a 39% share of total exports. Moreover, stationery exports to Germany exceeded the volume sent to the second major destination, Romania (X tons), twofold. Austria (X tons) ranked third in terms of total exports with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Germany stood at +9.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Romania (+13.5% per year) and Austria (+27.5% per year).

In value terms, Germany ($X) remains the key foreign market for articles of stationery exports from Hungary, comprising 49% of total exports. The second position in the ranking was held by Romania ($X), with a 12% share of total exports. It was followed by Croatia, with a 7% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany stood at +5.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Romania (+16.2% per year) and Croatia (+25.0% per year).

Export Prices by Country

The average stationery export price stood at $X per ton in 2022, standing approx. at the previous year. Over the period under review, the export price showed a noticeable decline. The most prominent rate of growth was recorded in 2014 when the average export price increased by 12% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2015 to 2022, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Germany ($X per ton), while the average price for exports to Austria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Slovakia (+3.8%), while the prices for the other major destinations experienced mixed trend patterns.

Stationery Imports

Imports into Hungary

In 2022, after four years of growth, there was significant decline in supplies from abroad of articles of stationery, when their volume decreased by -15.7% to X tons. Overall, imports, however, posted a resilient increase. The most prominent rate of growth was recorded in 2021 when imports increased by 59%. As a result, imports attained the peak of X tons, and then shrank markedly in the following year.

In value terms, stationery imports plummeted to $X in 2022. Over the period under review, imports, however, posted buoyant growth. The most prominent rate of growth was recorded in 2020 with an increase of 79%. Imports peaked at $X in 2021, and then shrank notably in the following year.

Imports by Country

China (X tons), Poland (X tons) and Germany (X tons) were the main suppliers of stationery imports to Hungary, together accounting for 76% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by China (with a CAGR of +30.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X) constituted the largest supplier of articles of stationery to Hungary, comprising 47% of total imports. The second position in the ranking was taken by Poland ($X), with a 20% share of total imports. It was followed by Germany, with a 7.1% share.

From 2012 to 2022, the average annual growth rate of value from China totaled +36.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+16.4% per year) and Germany (+1.5% per year).

Import Prices by Country

In 2022, the average stationery import price amounted to $X per ton, with a decrease of -16.7% against the previous year. In general, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 an increase of 24% against the previous year. As a result, import price attained the peak level of $X per ton. From 2021 to 2022, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+9.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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