Hungary: Book And Brochure Market 2025

Book And Brochure Market Size in Hungary

The Hungarian book and brochure market soared to $X in 2022, growing by 29% against the previous year. Over the period under review, consumption, however, saw a abrupt contraction. Book and brochure consumption peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Book And Brochure Production in Hungary

In value terms, book and brochure production fell to $X in 2022 estimated in export price. Over the period under review, production, however, continues to indicate a abrupt shrinkage. The most prominent rate of growth was recorded in 2021 with an increase of 10%. Book and brochure production peaked at $X in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

Book And Brochure Exports

Exports from Hungary

In 2022, exports of books, brochures and similar printed matter from Hungary reduced remarkably to X units, with a decrease of -15.2% on 2021 figures. Over the period under review, exports showed a mild slump. The pace of growth was the most pronounced in 2021 with an increase of 119%. As a result, the exports reached the peak of X units, and then shrank sharply in the following year.

In value terms, book and brochure exports reduced to $X in 2022. In general, exports, however, showed a notable expansion. The growth pace was the most rapid in 2017 when exports increased by 68%. The exports peaked at $X in 2021, and then declined slightly in the following year.

Exports by Country

Germany (X units) was the main destination for book and brochure exports from Hungary, with a 40% share of total exports. Moreover, book and brochure exports to Germany exceeded the volume sent to the second major destination, Austria (X units), threefold. Romania (X units) ranked third in terms of total exports with an 11% share.

From 2012 to 2022, the average annual growth rate of volume to Germany stood at -2.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Austria (+1.2% per year) and Romania (+1.7% per year).

In value terms, the largest markets for book and brochure exported from Hungary were Germany ($X), Malaysia ($X) and Romania ($X), with a combined 51% share of total exports.

Among the main countries of destination, Malaysia, with a CAGR of +18.2%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average book and brochure export price amounted to $X per unit, with an increase of 13% against the previous year. In general, the export price saw perceptible growth. The pace of growth was the most pronounced in 2016 an increase of 155%. The export price peaked at $X per unit in 2018; however, from 2019 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Malaysia ($X per unit), while the average price for exports to Austria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Romania (+12.0%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Hungary

In 2022, supplies from abroad of books, brochures and similar printed matter increased by 40% to X units, rising for the fourth consecutive year after six years of decline. Over the period under review, imports, however, recorded a noticeable decrease. The most prominent rate of growth was recorded in 2020 when imports increased by 211% against the previous year. Imports peaked at X units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, book and brochure imports surged to $X in 2022. Overall, imports showed a relatively flat trend pattern. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Slovakia (X units), Poland (X units) and China (X units) were the main suppliers of book and brochure imports to Hungary, together comprising 61% of total imports. The Czech Republic, Hong Kong SAR, Germany, Romania, Greece, Spain, Croatia, Serbia, the UK and Austria lagged somewhat behind, together comprising a further 33%.

From 2012 to 2022, the biggest increases were recorded for Croatia (with a CAGR of +39.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X) constituted the largest supplier of books, brochures and similar printed matter to Hungary, comprising 38% of total imports. The second position in the ranking was taken by Germany ($X), with a 13% share of total imports. It was followed by the Czech Republic, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Poland totaled +25.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+4.1% per year) and the Czech Republic (+19.0% per year).

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, shrinking by -6.2% against the previous year. In general, the import price, however, showed a perceptible increase. The most prominent rate of growth was recorded in 2016 when the average import price increased by 266%. Over the period under review, average import prices attained the maximum at $X per unit in 2018; however, from 2019 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per unit), while the price for Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (+24.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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