Hungary: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Hungary

In 2022, the Hungarian market for calendars and trade advertising material decreased by -5% to $X for the first time since 2019, thus ending a two-year rising trend. Overall, consumption showed a perceptible curtailment. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Production of Calendars And Trade Advertising Material in Hungary

In value terms, calendars and trade advertising material production reached $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.8% from 2012 to 2022; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The pace of growth was the most pronounced in 2013 with an increase of 7.4% against the previous year. Over the period under review, production attained the maximum level at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Exports of Calendars And Trade Advertising Material

Exports from Hungary

In 2022, exports of calendars and trade advertising material from Hungary dropped to X tons, which is down by -8.7% against the year before. Overall, exports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when exports increased by 21% against the previous year. As a result, the exports attained the peak of X tons. From 2019 to 2022, the growth of the exports remained at a lower figure.

In value terms, calendars and trade advertising material exports totaled $X in 2022. In general, exports recorded a mild setback. The most prominent rate of growth was recorded in 2018 when exports increased by 36%. Over the period under review, the exports attained the peak figure at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

Austria (X tons) was the main destination for calendars and trade advertising material exports from Hungary, accounting for a 46% share of total exports. Moreover, calendars and trade advertising material exports to Austria exceeded the volume sent to the second major destination, Germany (X tons), threefold. Romania (X tons) ranked third in terms of total exports with a 12% share.

From 2012 to 2022, the average annual growth rate of volume to Austria amounted to +7.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-5.0% per year) and Romania (-1.1% per year).

In value terms, Austria ($X) remains the key foreign market for calendars and trade advertising material exports from Hungary, comprising 37% of total exports. The second position in the ranking was taken by Germany ($X), with a 14% share of total exports. It was followed by Romania, with a 13% share.

From 2012 to 2022, the average annual growth rate of value to Austria totaled +6.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-4.1% per year) and Romania (-6.2% per year).

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, rising by 9.5% against the previous year. Over the period under review, the export price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 an increase of 17%. Over the period under review, the average export prices reached the maximum at $X per ton in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Denmark ($X per ton), while the average price for exports to Austria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Denmark (+16.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Hungary

In 2022, calendars and trade advertising material imports into Hungary contracted rapidly to X tons, reducing by -24.2% against 2021 figures. Over the period under review, imports showed a abrupt shrinkage. The pace of growth appeared the most rapid in 2021 when imports increased by 21% against the previous year. Over the period under review, imports reached the peak figure at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, calendars and trade advertising material imports declined to $X in 2022. Overall, imports saw a deep contraction. The pace of growth appeared the most rapid in 2021 with an increase of 41%. Over the period under review, imports attained the peak figure at $X in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports by Country

Poland (X tons), Slovakia (X tons) and Germany (X tons) were the main suppliers of calendars and trade advertising material imports to Hungary, together accounting for 71% of total imports. Austria, China, Italy, the Czech Republic and the Netherlands lagged somewhat behind, together accounting for a further 22%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by China (with a CAGR of +31.2%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), Germany ($X) and China ($X) constituted the largest calendars and trade advertising material suppliers to Hungary, with a combined 64% share of total imports.

Among the main suppliers, China, with a CAGR of +22.2%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for calendars and trade advertising material stood at $X per ton in 2022, surging by 16% against the previous year. In general, the import price recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 when the average import price increased by 17% against the previous year. The import price peaked in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was China ($X per ton), while the price for Austria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+2.2%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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