Hungary: Market for Crispbread, Rusks and Toasted Bread 2024

Market Size for Crispbread, Rusks and Toasted Bread in Hungary

The Hungarian market for crispbread, rusks and toasted bread was finally on the rise to reach $X in 2022, after three years of decline. The market value increased at an average annual rate of +1.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level of $X. From 2019 to 2022, the growth of the market remained at a somewhat lower figure.

Production of Crispbread, Rusks and Toasted Bread in Hungary

In value terms, crispbread, rusk and toasted bread production rose significantly to $X in 2022 estimated in export price. Overall, the total production indicated a mild expansion from 2012 to 2022: its value increased at an average annual rate of +1.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +32.2% against 2020 indices. The most prominent rate of growth was recorded in 2015 with an increase of 90%. Over the period under review, production attained the peak level at $X in 2016; however, from 2017 to 2022, production failed to regain momentum.

Exports of Crispbread, Rusks and Toasted Bread

Exports from Hungary

In 2022, overseas shipments of crispbread, rusks and toasted bread decreased by -3.8% to X tons for the first time since 2014, thus ending a seven-year rising trend. Over the period under review, exports, however, showed a strong increase. The growth pace was the most rapid in 2017 with an increase of 140%. Over the period under review, the exports attained the maximum at X tons in 2021, and then contracted in the following year.

In value terms, crispbread, rusk and toasted bread exports dropped to $X in 2022. In general, exports, however, continue to indicate a resilient increase. The most prominent rate of growth was recorded in 2017 with an increase of 153%. Over the period under review, the exports hit record highs at $X in 2021, and then dropped in the following year.

Exports by Country

Romania (X tons) was the main destination for crispbread, rusk and toasted bread exports from Hungary, accounting for a 50% share of total exports. Moreover, crispbread, rusk and toasted bread exports to Romania exceeded the volume sent to the second major destination, Slovakia (X tons), fourfold. The Czech Republic (X tons) ranked third in terms of total exports with a 10% share.

From 2012 to 2022, the average annual growth rate of volume to Romania stood at +24.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Slovakia (+4.2% per year) and the Czech Republic (+0.0% per year).

In value terms, the largest markets for crispbread, rusk and toasted bread exported from Hungary were Romania ($X), Slovakia ($X) and the Czech Republic ($X), with a combined 61% share of total exports. Croatia, Bulgaria, Bosnia and Herzegovina, Italy and the UK lagged somewhat behind, together accounting for a further 25%.

Among the main countries of destination, Bosnia and Herzegovina, with a CAGR of +162.6%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for crispbread, rusks and toasted bread stood at $X per ton in 2022, dropping by -1.8% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.6%. The pace of growth was the most pronounced in 2014 an increase of 21% against the previous year. The export price peaked at $X per ton in 2021, and then fell in the following year.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Bulgaria ($X per ton), while the average price for exports to Romania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Croatia (+10.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Crispbread, Rusks and Toasted Bread

Imports into Hungary

For the eleventh year in a row, Hungary recorded growth in supplies from abroad of crispbread, rusks and toasted bread, which increased by 9.2% to X tons in 2022. Over the period under review, imports continue to indicate a buoyant expansion. The most prominent rate of growth was recorded in 2013 when imports increased by 72% against the previous year. Over the period under review, imports attained the maximum in 2022 and are expected to retain growth in the near future.

In value terms, crispbread, rusk and toasted bread imports rose markedly to $X in 2022. In general, imports continue to indicate resilient growth. The most prominent rate of growth was recorded in 2013 with an increase of 42% against the previous year. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, Germany (X tons) constituted the largest crispbread, rusk and toasted bread supplier to Hungary, accounting for a 67% share of total imports. Moreover, crispbread, rusk and toasted bread imports from Germany exceeded the figures recorded by the second-largest supplier, Slovakia (X tons), sevenfold. Austria (X tons) ranked third in terms of total imports with a 6.1% share.

From 2012 to 2022, the average annual growth rate of volume from Germany stood at +19.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovakia (+196.1% per year) and Austria (+10.2% per year).

In value terms, Germany ($X) constituted the largest supplier of crispbread, rusks and toasted bread to Hungary, comprising 47% of total imports. The second position in the ranking was taken by Austria ($X), with a 13% share of total imports. It was followed by Slovakia, with an 11% share.

From 2012 to 2022, the average annual growth rate of value from Germany amounted to +19.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (+11.3% per year) and Slovakia (+179.6% per year).

Import Prices by Country

The average import price for crispbread, rusks and toasted bread stood at $X per ton in 2022, increasing by 3.3% against the previous year. Overall, the import price, however, continues to indicate a slight contraction. The most prominent rate of growth was recorded in 2018 an increase of 12%. Over the period under review, average import prices reached the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Bulgaria ($X per ton), while the price for Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Bulgaria (+3.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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