Hungary: Market for Hair Lotion and Preparation 2025

Market Size for Hair Lotion and Preparation in Hungary

The Hungarian hair lotion and preparation market surged to $X in 2021, picking up by 21% against the previous year. In general, consumption posted a prominent expansion. As a result, consumption reached the peak level of $X. From 2020 to 2021, the growth of the market remained at a somewhat lower figure.

Production of Hair Lotion and Preparation in Hungary

In value terms, hair lotion and preparation production expanded to $X in 2021 estimated in export price. Overall, production showed strong growth. The most prominent rate of growth was recorded in 2018 with an increase of 98% against the previous year. As a result, production attained the peak level of $X. From 2019 to 2021, production growth remained at a lower figure.

Exports of Hair Lotion and Preparation

Exports from Hungary

In 2021, approx. X tons of hair lotion and preparation were exported from Hungary; with an increase of 14% on the previous year's figure. Overall, exports enjoyed a strong increase. The growth pace was the most rapid in 2017 when exports increased by 61% against the previous year. Over the period under review, the exports attained the peak figure in 2021 and are expected to retain growth in the immediate term.

In value terms, hair lotion and preparation exports soared to $X in 2021. In general, exports enjoyed prominent growth. The pace of growth was the most pronounced in 2017 with an increase of 85% against the previous year. Over the period under review, the exports hit record highs in 2021 and are likely to see gradual growth in the near future.

Exports by Country

Germany (X tons) was the main destination for hair lotion and preparation exports from Hungary, with a 36% share of total exports. Moreover, hair lotion and preparation exports to Germany exceeded the volume sent to the second major destination, Romania (X tons), threefold. The third position in this ranking was held by Poland (X tons), with a 9.1% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Germany stood at +24.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Romania (+6.4% per year) and Poland (+28.5% per year).

In value terms, Germany ($X) remains the key foreign market for hair lotion and preparation exports from Hungary, comprising 40% of total exports. The second position in the ranking was taken by Romania ($X), with a 9% share of total exports. It was followed by the Czech Republic, with an 8.8% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Germany amounted to +32.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Romania (+9.4% per year) and the Czech Republic (+10.0% per year).

Export Prices by Country

The average hair lotion and preparation export price stood at $X per ton in 2021, picking up by 12% against the previous year. Overall, the export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the average export price increased by 15%. The export price peaked at $X per ton in 2018; however, from 2019 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Croatia ($X per ton), while the average price for exports to Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+11.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports into Hungary

In 2021, after three years of decline, there was significant growth in overseas purchases of hair lotion and preparation, when their volume increased by 9.7% to X tons. In general, total imports indicated a modest increase from 2012 to 2021: its volume increased at an average annual rate of +1.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2017 when imports increased by 29%. As a result, imports attained the peak of X tons. From 2018 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, hair lotion and preparation imports skyrocketed to $X in 2021. Over the period under review, total imports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +6.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of 27%. Imports peaked at $X in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, the Czech Republic (X tons) constituted the largest supplier of hair lotion and preparation to Hungary, accounting for a 46% share of total imports. Moreover, hair lotion and preparation imports from the Czech Republic exceeded the figures recorded by the second-largest supplier, Italy (X tons), twofold. Germany (X tons) ranked third in terms of total imports with a 17% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from the Czech Republic amounted to +3.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-3.6% per year) and Germany (+8.2% per year).

In value terms, the Czech Republic ($X) constituted the largest supplier of hair lotion and preparation to Hungary, comprising 51% of total imports. The second position in the ranking was held by Germany ($X), with an 18% share of total imports. It was followed by Italy, with an 11% share.

From 2012 to 2021, the average annual growth rate of value from the Czech Republic stood at +8.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+10.3% per year) and Italy (-1.0% per year).

Import Prices by Country

In 2021, the average hair lotion and preparation import price amounted to $X per ton, rising by 12% against the previous year. Overall, import price indicated a measured expansion from 2012 to 2021: its price increased at an average annual rate of +4.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, hair lotion and preparation import price increased by +57.5% against 2017 indices. The pace of growth was the most pronounced in 2018 an increase of 25% against the previous year. The import price peaked in 2021 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+5.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform