Hungary: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Hungary

The Hungarian market for preparations for permanent waving or straightening of hair fell modestly to $X in 2021, which is down by -5% against the previous year. Overall, consumption showed a drastic downturn. Hair waving or straightening preparations consumption peaked at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Production of Preparations For Permanent Waving Or Straightening Of Hair in Hungary

In value terms, hair waving or straightening preparations production expanded to $X in 2021 estimated in export price. Over the period under review, production recorded a deep setback. Over the period under review, production reached the maximum level at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Hungary

In 2021, shipments abroad of preparations for permanent waving or straightening of hair decreased by -0.1% to X tons, falling for the fifth consecutive year after two years of growth. In general, exports showed a dramatic contraction. The growth pace was the most rapid in 2016 when exports increased by 60%. As a result, the exports reached the peak of X tons. From 2017 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, hair waving or straightening preparations exports surged to $X in 2021. Overall, exports recorded a deep contraction. The growth pace was the most rapid in 2016 when exports increased by 68% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

Romania (X tons) was the main destination for hair waving or straightening preparations exports from Hungary, accounting for a 83% share of total exports. Moreover, hair waving or straightening preparations exports to Romania exceeded the volume sent to the second major destination, Slovakia (X tons), more than tenfold. Switzerland (X kg) ranked third in terms of total exports with a 2.1% share.

From 2012 to 2021, the average annual growth rate of volume to Romania amounted to -21.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Slovakia (-23.3% per year) and Switzerland (+445.0% per year).

In value terms, Romania ($X) remains the key foreign market for preparations for permanent waving or straightening of hair exports from Hungary, comprising 56% of total exports. The second position in the ranking was held by Switzerland ($X), with a 20% share of total exports. It was followed by Slovakia, with a 5.1% share.

From 2012 to 2021, the average annual growth rate of value to Romania amounted to -19.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (+511.6% per year) and Slovakia (-20.5% per year).

Export Prices by Country

In 2021, the average export price for preparations for permanent waving or straightening of hair amounted to $X per ton, with an increase of 18% against the previous year. Over the period under review, export price indicated a remarkable increase from 2012 to 2021: its price increased at an average annual rate of +5.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, hair waving or straightening preparations export price increased by +84.8% against 2015 indices. The pace of growth appeared the most rapid in 2014 when the average export price increased by 52% against the previous year. The export price peaked in 2021 and is expected to retain growth in the near future.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Romania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Switzerland (+12.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Hungary

In 2021, overseas purchases of preparations for permanent waving or straightening of hair decreased by -44.3% to X tons, falling for the second year in a row after two years of growth. Over the period under review, imports faced a sharp descent. The growth pace was the most rapid in 2018 with an increase of 25%. Over the period under review, imports reached the peak figure at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, hair waving or straightening preparations imports declined to $X in 2021. In general, imports recorded a deep setback. The most prominent rate of growth was recorded in 2014 with an increase of 43%. As a result, imports reached the peak of $X. From 2015 to 2021, the growth of imports remained at a lower figure.

Imports by Country

In 2021, the Czech Republic (X tons) constituted the largest hair waving or straightening preparations supplier to Hungary, accounting for a 44% share of total imports. Moreover, hair waving or straightening preparations imports from the Czech Republic exceeded the figures recorded by the second-largest supplier, China (X tons), twofold. The third position in this ranking was held by Germany (X tons), with a 14% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from the Czech Republic totaled -17.2%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+84.7% per year) and Germany (-18.0% per year).

In value terms, the Czech Republic ($X), China ($X) and Germany ($X) constituted the largest hair waving or straightening preparations suppliers to Hungary, with a combined 71% share of total imports.

China, with a CAGR of +103.2%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, surging by 71% against the previous year. Over the period under review, import price indicated a buoyant expansion from 2012 to 2021: its price increased at an average annual rate of +8.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, hair waving or straightening preparations import price increased by +104.0% against 2019 indices. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was Taiwan (Chinese) ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Romania (+17.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :