Hungary: Market for Rusks, Toasted Bread and Similar Toasted Products 2024

Market Size for Rusks, Toasted Bread and Similar Toasted Products in Hungary

The Hungarian rusks and toasted bread market contracted modestly to $X in 2021, flattening at the previous year. Over the period under review, consumption, however, recorded a perceptible decrease. As a result, consumption attained the peak level of $X. From 2019 to 2021, the growth of the market failed to regain momentum.

Production of Rusks, Toasted Bread and Similar Toasted Products in Hungary

In value terms, rusks and toasted bread production totaled $X in 2021 estimated in export price. Overall, production saw a pronounced contraction. The pace of growth was the most pronounced in 2015 with an increase of 114%. Over the period under review, production attained the peak level at $X in 2016; however, from 2017 to 2021, production stood at a somewhat lower figure.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from Hungary

In 2021, shipments abroad of rusks, toasted bread and similar toasted products increased by 72% to X tons, rising for the seventh consecutive year after two years of decline. In general, exports continue to indicate a prominent increase. The most prominent rate of growth was recorded in 2017 when exports increased by 120%. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in the immediate term.

In value terms, rusks and toasted bread exports surged to $X in 2021. Overall, exports saw a strong increase. The pace of growth appeared the most rapid in 2017 when exports increased by 148%. Over the period under review, the exports attained the peak figure in 2021 and are expected to retain growth in the immediate term.

Exports by Country

Romania (X tons) was the main destination for rusks and toasted bread exports from Hungary, accounting for a 46% share of total exports. Moreover, rusks and toasted bread exports to Romania exceeded the volume sent to the second major destination, Slovakia (X tons), fivefold. The third position in this ranking was held by the Czech Republic (X tons), with an 8.2% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Romania stood at +27.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Slovakia (+1.1% per year) and the Czech Republic (-3.8% per year).

In value terms, Romania ($X) emerged as the key foreign market for rusks, toasted bread and similar toasted products exports from Hungary, comprising 27% of total exports. The second position in the ranking was taken by Slovakia ($X), with a 13% share of total exports. It was followed by the Czech Republic, with a 13% share.

From 2012 to 2021, the average annual growth rate of value to Romania amounted to +25.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Slovakia (+11.3% per year) and the Czech Republic (+4.8% per year).

Export Prices by Country

In 2021, the average rusks and toasted bread export price amounted to $X per ton, declining by -15.7% against the previous year. In general, export price indicated moderate growth from 2012 to 2021: its price increased at an average annual rate of +4.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2014 when the average export price increased by 28% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2020, and then declined remarkably in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Germany ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+18.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into Hungary

In 2021, rusks and toasted bread imports into Hungary expanded markedly to X tons, picking up by 9% on 2020 figures. In general, imports posted significant growth. The growth pace was the most rapid in 2013 when imports increased by 120% against the previous year. Imports peaked in 2021 and are expected to retain growth in years to come.

In value terms, rusks and toasted bread imports stood at $X in 2021. Over the period under review, imports continue to indicate prominent growth. The most prominent rate of growth was recorded in 2013 with an increase of 53% against the previous year. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in the immediate term.

Imports by Country

In 2021, Germany (X tons) constituted the largest rusks and toasted bread supplier to Hungary, with a 69% share of total imports. Moreover, rusks and toasted bread imports from Germany exceeded the figures recorded by the second-largest supplier, Romania (X tons), sevenfold. The third position in this ranking was held by Austria (X tons), with a 7.4% share.

From 2012 to 2021, the average annual growth rate of volume from Germany stood at +36.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Romania (+73.2% per year) and Austria (+14.4% per year).

In value terms, Germany ($X) constituted the largest supplier of rusks, toasted bread and similar toasted products to Hungary, comprising 41% of total imports. The second position in the ranking was taken by Austria ($X), with a 19% share of total imports. It was followed by Romania, with a 17% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Germany amounted to +29.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (+16.0% per year) and Romania (+75.8% per year).

Import Prices by Country

In 2021, the average rusks and toasted bread import price amounted to $X per ton, remaining constant against the previous year. Overall, the import price recorded a pronounced downturn. The pace of growth was the most pronounced in 2014 when the average import price increased by 13% against the previous year. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Austria ($X per ton), while the price for Germany ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Bulgaria (+3.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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