Hungary: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Hungary

The Hungarian sanitary towel and diaper market skyrocketed to $X in 2021, jumping by 27% against the previous year. Over the period under review, consumption enjoyed a buoyant increase. Sanitary towel and diaper consumption peaked in 2021 and is likely to continue growth in years to come.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Hungary

In value terms, sanitary towel and diaper production expanded remarkably to $X in 2021 estimated in export price. Overall, the total production indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +5.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -22.5% against 2017 indices. The pace of growth appeared the most rapid in 2013 when the production volume increased by 44%. Over the period under review, production reached the peak level at $X in 2017; however, from 2018 to 2021, production failed to regain momentum.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Hungary

In 2021, after four years of decline, there was growth in shipments abroad of sanitary towels, tampons, napkins and diapers, when their volume increased by 0.1% to X tons. Overall, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 33% against the previous year. The exports peaked at X tons in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

In value terms, sanitary towel and diaper exports skyrocketed to $X in 2021. Over the period under review, exports recorded a relatively flat trend pattern. Over the period under review, the exports attained the maximum at $X in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

Exports by Country

Russia (X tons) was the main destination for sanitary towel and diaper exports from Hungary, accounting for a 25% share of total exports. Moreover, sanitary towel and diaper exports to Russia exceeded the volume sent to the second major destination, Ukraine (X tons), threefold. China (X tons) ranked third in terms of total exports with an 8.3% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Russia amounted to +1.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Ukraine (+1.4% per year) and China (+238.4% per year).

In value terms, Russia ($X), China ($X) and Ukraine ($X) constituted the largest markets for sanitary towel and diaper exported from Hungary worldwide, with a combined 48% share of total exports.

In terms of the main countries of destination, China, with a CAGR of +244.4%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2021, rising by 15% against the previous year. In general, export price indicated a slight expansion from 2012 to 2021: its price increased at an average annual rate of +1.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, sanitary towel and diaper export price increased by +78.7% against 2016 indices. The pace of growth appeared the most rapid in 2018 when the average export price increased by 34%. Over the period under review, the average export prices attained the peak figure in 2021 and is likely to continue growth in years to come.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was China ($X per ton), while the average price for exports to Greece ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+4.6%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Hungary

For the third year in a row, Hungary recorded decline in overseas purchases of sanitary towels, tampons, napkins and diapers, which decreased by -2.8% to X tons in 2021. Over the period under review, imports continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 with an increase of 4.7%. As a result, imports reached the peak of X tons. From 2017 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, sanitary towel and diaper imports rose rapidly to $X in 2021. Overall, imports, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2018 when imports increased by 16%. Imports peaked at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

Poland (X tons), the Czech Republic (X tons) and Germany (X tons) were the main suppliers of sanitary towel and diaper imports to Hungary, with a combined 76% share of total imports. These countries were followed by the Netherlands, Slovakia, Italy and Sweden, which together accounted for a further 17%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Italy (with a CAGR of +8.5%), while imports for the other leaders experienced mixed trend patterns.

In value terms, the largest sanitary towel and diaper suppliers to Hungary were Poland ($X), the Czech Republic ($X) and Germany ($X), with a combined 74% share of total imports. These countries were followed by Slovakia, the Netherlands, Sweden and Italy, which together accounted for a further 18%.

In terms of the main suppliers, Italy, with a CAGR of +8.9%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, increasing by 10% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the average import price increased by 11% against the previous year. Over the period under review, average import prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Slovakia ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+3.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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