Hungary: Toothpaste Market 2024

Toothpaste Market Size in Hungary

The Hungarian toothpaste market soared to $X in 2021, jumping by 27% against the previous year. The market value increased at an average annual rate of +3.7% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Toothpaste Production in Hungary

In value terms, toothpaste production fell sharply to $X in 2021 estimated in export price. Over the period under review, production, however, recorded a deep contraction. The growth pace was the most rapid in 2014 when the production volume increased by 74% against the previous year. Over the period under review, production attained the peak level at $X in 2016; however, from 2017 to 2021, production failed to regain momentum.

Toothpaste Exports

Exports from Hungary

In 2021, overseas shipments of toothpaste, denture cleaners and other dentifrices increased by 3% to X tons, rising for the sixth year in a row after two years of decline. The total export volume increased at an average annual rate of +2.8% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of 10%. Over the period under review, the exports attained the maximum in 2021 and are likely to see steady growth in years to come.

In value terms, toothpaste exports rose significantly to $X in 2021. The total export value increased at an average annual rate of +4.3% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 with an increase of 14%. Over the period under review, the exports reached the maximum in 2021 and are likely to continue growth in the near future.

Exports by Country

Croatia (X tons), Serbia (X tons) and Bosnia and Herzegovina (X tons) were the main destinations of toothpaste exports from Hungary, together comprising 40% of total exports. Bulgaria, Slovenia, Belarus, Slovakia, Lithuania, Romania, Kyrgyzstan, Albania, Georgia and Estonia lagged somewhat behind, together accounting for a further 48%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Belarus (with a CAGR of +2,527.1%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toothpaste exported from Hungary were Bulgaria ($X), Serbia ($X) and Croatia ($X), together comprising 45% of total exports. These countries were followed by Slovenia, Bosnia and Herzegovina, Belarus, Lithuania, Slovakia, Romania, Estonia, Georgia, Albania and Kyrgyzstan, which together accounted for a further 43%.

Among the main countries of destination, Belarus, with a CAGR of +3,527.7%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, growing by 10% against the previous year. Over the last nine years, it increased at an average annual rate of +1.5%. The growth pace was the most rapid in 2014 when the average export price increased by 11%. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2021, the country with the highest price was Bulgaria ($X per ton), while the average price for exports to Kyrgyzstan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Belarus (+38.1%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Hungary

Toothpaste imports into Hungary reached X tons in 2021, surging by 6.1% on the year before. The total import volume increased at an average annual rate of +1.8% over the period from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. The pace of growth was the most pronounced in 2019 when imports increased by 19% against the previous year. Over the period under review, imports reached the maximum in 2021 and are expected to retain growth in the immediate term.

In value terms, toothpaste imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +5.4% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Slovakia (X tons), Poland (X tons) and the UK (X tons) were the main suppliers of toothpaste imports to Hungary, with a combined 72% share of total imports. These countries were followed by the Czech Republic, Germany, Bulgaria, Ireland, the Netherlands and France, which together accounted for a further 23%.

From 2012 to 2021, the biggest increases were recorded for Bulgaria (with a CAGR of +45.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toothpaste suppliers to Hungary were Slovakia ($X), Poland ($X) and the UK ($X), together accounting for 67% of total imports. These countries were followed by the Czech Republic, Germany, Ireland, the Netherlands, Bulgaria and France, which together accounted for a further 27%.

Among the main suppliers, Bulgaria, with a CAGR of +31.4%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, jumping by 21% against the previous year. Over the last nine-year period, it increased at an average annual rate of +3.6%. The most prominent rate of growth was recorded in 2017 when the average import price increased by 35%. As a result, import price reached the peak level of $X per ton. From 2018 to 2021, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the Netherlands ($X per ton), while the price for Bulgaria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :