Hungary: Watermelon Market 2024

Watermelon Market Size in Hungary

The Hungarian watermelon market expanded slightly to $X in 2022, picking up by 1.8% against the previous year. Over the period under review, the total consumption indicated a tangible increase from 2012 to 2022: its value increased at an average annual rate of +2.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -5.2% against 2020 indices. Over the period under review, the market attained the peak level at $X in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

Watermelon Production in Hungary

In value terms, watermelon production reached $X in 2022 estimated in export price. Overall, production showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the production volume increased by 15% against the previous year. Over the period under review, production attained the peak level at $X in 2014; however, from 2015 to 2022, production remained at a lower figure.

In 2022, the average yield of watermelons in Hungary reached X tons per ha, leveling off at 2021 figures. The yield figure increased at an average annual rate of +2.6% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2020 when the yield increased by 16%. As a result, the yield reached the peak level of X tons per ha. From 2021 to 2022, the growth of the average watermelon yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, approx. X ha of watermelons were harvested in Hungary; with an increase of 8.1% compared with 2021. Overall, the harvested area, however, showed a deep setback. The watermelon harvested area peaked at X ha in 2014; however, from 2015 to 2022, the harvested area stood at a somewhat lower figure.

Watermelon Exports

Exports from Hungary

In 2022, approx. X tons of watermelons were exported from Hungary; dropping by -32% against the previous year's figure. In general, exports showed a abrupt setback. The pace of growth appeared the most rapid in 2013 with an increase of 26%. Over the period under review, the exports reached the maximum at X tons in 2016; however, from 2017 to 2022, the exports stood at a somewhat lower figure.

In value terms, watermelon exports fell modestly to $X in 2022. Over the period under review, exports recorded a pronounced reduction. The most prominent rate of growth was recorded in 2013 with an increase of 29% against the previous year. Over the period under review, the exports hit record highs at $X in 2015; however, from 2016 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

The Czech Republic (X tons), Slovakia (X tons) and Poland (X tons) were the main destinations of watermelon exports from Hungary, with a combined 93% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Slovakia (with a CAGR of +5.5%), while shipments for the other leaders experienced a decline.

In value terms, the largest markets for watermelon exported from Hungary were the Czech Republic ($X), Slovakia ($X) and Poland ($X), with a combined 90% share of total exports.

In terms of the main countries of destination, Slovakia, with a CAGR of +11.5%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2022, the average watermelon export price amounted to $X per ton, jumping by 40% against the previous year. Over the period under review, export price indicated resilient growth from 2012 to 2022: its price increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, watermelon export price increased by +130.9% against 2016 indices. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably for the major external markets. In 2022, amid the top suppliers, the countries with the highest prices were Germany ($X per ton) and Slovakia ($X per ton), while the average price for exports to the Czech Republic ($X per ton) and Poland ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+6.8%), while the prices for the other major destinations experienced more modest paces of growth.

Watermelon Imports

Imports into Hungary

In 2022, after three years of growth, there was significant decline in supplies from abroad of watermelons, when their volume decreased by -48.7% to X tons. In general, imports, however, recorded resilient growth. The most prominent rate of growth was recorded in 2013 with an increase of 82% against the previous year. Imports peaked at X tons in 2021, and then dropped notably in the following year.

In value terms, watermelon imports fell rapidly to $X in 2022. Overall, imports, however, posted a resilient increase. The pace of growth appeared the most rapid in 2013 with an increase of 77%. Imports peaked at $X in 2021, and then declined markedly in the following year.

Imports by Country

Greece (X tons), Italy (X tons) and Spain (X tons) were the main suppliers of watermelon imports to Hungary, together comprising 63% of total imports. Albania, Turkey, Germany, the Netherlands, France and Bulgaria lagged somewhat behind, together accounting for a further 34%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by France (with a CAGR of +184.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest watermelon suppliers to Hungary were Spain ($X), Greece ($X) and Italy ($X), together comprising 60% of total imports. Germany, Turkey, Albania, the Netherlands, France and Bulgaria lagged somewhat behind, together accounting for a further 36%.

Among the main suppliers, France, with a CAGR of +124.9%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average watermelon import price amounted to $X per ton, with an increase of 33% against the previous year. Over the period under review, import price indicated a noticeable expansion from 2012 to 2022: its price increased at an average annual rate of +2.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, watermelon import price increased by +53.4% against 2020 indices. The most prominent rate of growth was recorded in 2018 when the average import price increased by 36% against the previous year. The import price peaked in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Albania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by North Macedonia (+7.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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