Iceland: Toy Market 2020

Toy Market Size in Iceland

The revenue of the toy market in Iceland amounted to $X in 2018, increasing by X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, toy consumption, however, continues to indicate a drastic setback. The pace of growth was the most pronounced in 2014 with an increase of X% against the previous year. Iceland toy consumption peaked at $X in 2007; however, from 2008 to 2018, consumption failed to regain its momentum.

Toy Exports

Exports from Iceland

In 2018, the amount of dolls and toys exported from Iceland stood at X tons, rising by X% against the previous year. Over the period under review, toy exports continue to indicate remarkable growth. The most prominent rate of growth was recorded in 2009 when exports increased by X% year-to-year. Over the period under review, toy exports attained their peak figure at X tons in 2011; however, from 2012 to 2018, exports remained at a lower figure.

In value terms, toy exports totaled $X in 2018. Overall, toy exports continue to indicate a buoyant expansion. The most prominent rate of growth was recorded in 2011 when exports increased by X% against the previous year. In that year, toy exports reached their peak of $X. From 2012 to 2018, the growth of toy exports remained at a somewhat lower figure.

Exports by Country

China dominates toy exports structure, resulting at X tons, which was approx. X% of total exports in 2018. It was distantly followed by China, Hong Kong SAR (X tons), generating a X% share of total exports. Germany (X tons), the Czech Republic (X tons), the Netherlands (X tons) and Vietnam (X tons) held a little share of total exports.

Exports from China increased at an average annual rate of +X% from 2007 to 2018. At the same time, Vietnam (+X%), the Netherlands (+X%), the Czech Republic (+X%) and Germany (+X%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter in the world, with a CAGR of +X% from 2007-2018. By contrast, China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. From 2007 to 2018, the share of China increased by +X% percentage points, while China, Hong Kong SAR (-X p.p.) saw their share reduced. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier from Iceland, comprising X% of global exports. The second position in the ranking was occupied by China, Hong Kong SAR ($X), with a X% share of global exports. It was followed by the Czech Republic, with a X% share.

In China, toy exports expanded at an average annual rate of +X% over the period from 2007-2018. In the other countries, the average annual rates were as follows: China, Hong Kong SAR (-X% per year) and the Czech Republic (+X% per year).

Export Prices by Country

The toy export price in Iceland stood at $X per ton in 2018, increasing by X% against the previous year. Over the period under review, the toy export price continues to indicate prominent growth. The growth pace was the most rapid in 2017 an increase of X% against the previous year. Iceland export price peaked in 2018 and is likely to continue its growth in the near future.

There were significant differences in the average prices amongst the major exporting countries. In 2018, the country with the highest price was the Czech Republic ($X per ton), while China ($X per ton) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Vietnam, while the other leaders experienced more modest paces of growth.

Toy Imports

Imports into Iceland

In 2018, the amount of dolls and toys imported into Iceland stood at X tons, increasing by X% against the previous year. In general, toy imports, however, continue to indicate a deep slump. The pace of growth was the most pronounced in 2014 with an increase of X% against the previous year. Over the period under review, toy imports reached their maximum at X tons in 2007; however, from 2008 to 2018, imports remained at a lower figure.

In value terms, toy imports amounted to $X in 2018. Over the period under review, toy imports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when imports increased by X% against the previous year. Over the period under review, toy imports attained their maximum in 2018 and are expected to retain its growth in the immediate term.

Imports by Country

The U.S. was the largest importing country with an import of around X tons, which accounted for X% of total imports. The UK (X tons) took a X% share (based on tons) of total imports, which put it in second place, followed by Germany (X%) and China, Hong Kong SAR (X%). The following importers - France (X tons), Russia (X tons), Japan (X tons), Canada (X tons), the Netherlands (X tons), Spain (X tons), the Czech Republic (X tons) and Belgium (X tons) - together made up X% of total imports.

From 2007 to 2018, average annual rates of growth with regard to toy imports into the U.S. stood at -X%. At the same time, Russia (+X%), the Czech Republic (+X%), the Netherlands (+X%), Germany (+X%) and France (+X%) displayed positive paces of growth. Moreover, Russia emerged as the fastest-growing importer in the world, with a CAGR of +X% from 2007-2018. Belgium and Japan experienced a relatively flat trend pattern. By contrast, the UK (-X%), Spain (-X%), Canada (-X%) and China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. Russia (+X p.p.) significantly strengthened its position in terms of the global imports, while the U.S. and China, Hong Kong SAR saw its share reduced by -X% and -X% from 2007 to 2018, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the U.S. ($X) constitutes the largest market for imported dolls and toys into Iceland, comprising X% of global imports. The second position in the ranking was occupied by Germany ($X), with a X% share of global imports. It was followed by the UK, with a X% share.

In the U.S., toy imports increased at an average annual rate of +X% over the period from 2007-2018. In the other countries, the average annual rates were as follows: Germany (+X% per year) and the UK (+X% per year).

Import Prices by Country

The toy import price in Iceland stood at $X per ton in 2018, going up by X% against the previous year. In general, the import price indicated resilient growth from 2007 to 2018: its price increased at an average annual rate of +X% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, toy import price increased by +X% against 2014 indices. The pace of growth appeared the most rapid in 2008 an increase of X% y-o-y. Iceland import price peaked in 2018 and is expected to retain its growth in the immediate term.

Prices varied noticeably by the country of destination; the country with the highest price was Japan ($X per ton), while Russia ($X per ton) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by China, Hong Kong SAR, while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform