India: Couscous Market 2024

Couscous Market Size in India

The Indian couscous market reached $X in 2021, picking up by 6.7% against the previous year. The market value increased at an average annual rate of +2.6% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. Over the period under review, the market reached the peak level in 2021 and is likely to see steady growth in the immediate term.

Couscous Production in India

In value terms, couscous production stood at $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.8% over the period from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of 17% against the previous year. Over the period under review, production hit record highs in 2021 and is likely to see steady growth in the immediate term.

Couscous Exports

Exports from India

In 2021, shipments abroad of couscous decreased by -26.3% to X tons for the first time since 2018, thus ending a two-year rising trend. In general, exports faced a abrupt downturn. The most prominent rate of growth was recorded in 2016 with an increase of 178%. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, couscous exports reduced notably to $X in 2021. Overall, exports showed a abrupt descent. The most prominent rate of growth was recorded in 2016 with an increase of 171%. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

The United States (X tons) was the main destination for couscous exports from India, accounting for a 48% share of total exports. Moreover, couscous exports to the United States exceeded the volume sent to the second major destination, Canada (X tons), fourfold. Australia (X tons) ranked third in terms of total exports with an 8.7% share.

From 2012 to 2021, the average annual growth rate of volume to the United States totaled -5.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Canada (-6.2% per year) and Australia (-19.3% per year).

In value terms, the United States ($X) remains the key foreign market for couscous exports from India, comprising 49% of total exports. The second position in the ranking was taken by Canada ($X), with a 12% share of total exports. It was followed by Australia, with a 9.4% share.

From 2012 to 2021, the average annual growth rate of value to the United States stood at -1.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Canada (-4.1% per year) and Australia (-13.4% per year).

Export Prices by Country

The average couscous export price stood at $X per ton in 2021, with an increase of 7.7% against the previous year. Over the last nine-year period, it increased at an average annual rate of +4.6%. The most prominent rate of growth was recorded in 2017 when the average export price increased by 22% against the previous year. The export price peaked in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Nepal ($X per ton), while the average price for exports to Thailand ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+11.3%), while the prices for the other major destinations experienced more modest paces of growth.

Couscous Imports

Imports into India

In 2021, approx. X tons of couscous were imported into India; picking up by 43% against the year before. Overall, imports posted prominent growth. The growth pace was the most rapid in 2018 when imports increased by 53%. Imports peaked in 2021 and are likely to continue growth in years to come.

In value terms, couscous imports skyrocketed to $X in 2021. In general, imports enjoyed a strong increase. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, South Korea (X tons) constituted the largest supplier of couscous to India, accounting for a 49% share of total imports. Moreover, couscous imports from South Korea exceeded the figures recorded by the second-largest supplier, Singapore (X tons), twofold. Thailand (X tons) ranked third in terms of total imports with an 8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from South Korea stood at +103.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Singapore (+1.3% per year) and Thailand (+28.9% per year).

In value terms, South Korea ($X) constituted the largest supplier of couscous to India, comprising 66% of total imports. The second position in the ranking was taken by Singapore ($X), with a 17% share of total imports. It was followed by Thailand, with a 6.4% share.

From 2012 to 2021, the average annual growth rate of value from South Korea amounted to +114.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Singapore (+1.1% per year) and Thailand (+21.0% per year).

Import Prices by Country

In 2021, the average couscous import price amounted to $X per ton, rising by 7.6% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.1%. The most prominent rate of growth was recorded in 2019 when the average import price increased by 19% against the previous year. Over the period under review, average import prices hit record highs in 2021 and is expected to retain growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was South Korea ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Korea (+5.4%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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