India: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in India

The Indian market for calendars and trade advertising material rose slightly to $X in 2022, with an increase of 4.5% against the previous year. In general, consumption, however, showed a abrupt descent. As a result, consumption attained the peak level of $X. From 2014 to 2022, the growth of the market failed to regain momentum.

Production of Calendars And Trade Advertising Material in India

In value terms, calendars and trade advertising material production reached $X in 2022 estimated in export price. Over the period under review, production saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 when the production volume increased by 1.6%. Over the period under review, production attained the peak level at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Exports of Calendars And Trade Advertising Material

Exports from India

In 2022, overseas shipments of calendars and trade advertising material increased by 22% to X tons, rising for the second year in a row after two years of decline. In general, exports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2013 with an increase of 48% against the previous year. As a result, the exports attained the peak of X tons. From 2014 to 2022, the growth of the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports totaled $X in 2022. Over the period under review, total exports indicated a resilient expansion from 2012 to 2022: its value increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +14.2% against 2020 indices. The pace of growth appeared the most rapid in 2018 with an increase of 70% against the previous year. As a result, the exports reached the peak of $X. From 2019 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

The United States (X tons) was the main destination for calendars and trade advertising material exports from India, accounting for a 53% share of total exports. Moreover, calendars and trade advertising material exports to the United States exceeded the volume sent to the second major destination, Canada (X tons), ninefold. The third position in this ranking was taken by Nepal (X tons), with a 5.6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the United States totaled +16.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Canada (+4.4% per year) and Nepal (+1.5% per year).

In value terms, the United States ($X) remains the key foreign market for calendars and trade advertising material exports from India, comprising 53% of total exports. The second position in the ranking was taken by Canada ($X), with a 5.2% share of total exports. It was followed by the United Arab Emirates, with a 4.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the United States amounted to +23.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Canada (+9.1% per year) and the United Arab Emirates (+5.6% per year).

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, reducing by -18.1% against the previous year. Over the period under review, the export price, however, enjoyed a buoyant expansion. The pace of growth was the most pronounced in 2017 an increase of 33% against the previous year. The export price peaked at $X per ton in 2019; however, from 2020 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Italy ($X per ton), while the average price for exports to Nepal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+13.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into India

In 2022, overseas purchases of calendars and trade advertising material increased by 32% to X tons, rising for the second year in a row after two years of decline. The total import volume increased at an average annual rate of +2.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Imports peaked at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, calendars and trade advertising material imports surged to $X in 2022. Overall, total imports indicated a buoyant increase from 2012 to 2022: its value increased at an average annual rate of +6.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +85.1% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of 42%. Over the period under review, imports hit record highs in 2022 and are likely to continue growth in years to come.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of calendars and trade advertising material to India, accounting for a 60% share of total imports. Moreover, calendars and trade advertising material imports from China exceeded the figures recorded by the second-largest supplier, Hong Kong SAR (X tons), sevenfold. The third position in this ranking was taken by South Korea (X tons), with a 6.6% share.

From 2012 to 2022, the average annual growth rate of volume from China stood at +9.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (+19.5% per year) and South Korea (+2.1% per year).

In value terms, China ($X) constituted the largest supplier of calendars and trade advertising material to India, comprising 39% of total imports. The second position in the ranking was taken by Hong Kong SAR ($X), with an 8.4% share of total imports. It was followed by Sri Lanka, with a 7.4% share.

From 2012 to 2022, the average annual growth rate of value from China stood at +12.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (+20.6% per year) and Sri Lanka (+32.4% per year).

Import Prices by Country

The average import price for calendars and trade advertising material stood at $X per ton in 2022, dropping by -1.8% against the previous year. Over the period under review, import price indicated a temperate increase from 2012 to 2022: its price increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material import price increased by +57.7% against 2016 indices. The most prominent rate of growth was recorded in 2017 an increase of 22% against the previous year. The import price peaked at $X per ton in 2021, and then shrank slightly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+17.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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