India: Toothpaste Market 2024

Toothpaste Market Size in India

In 2021, after three years of growth, there was decline in the Indian toothpaste market, when its value decreased by -2.3% to $X. The market value increased at an average annual rate of +2.5% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations in certain years. Over the period under review, the market attained the peak level at $X in 2020, and then shrank in the following year.

Toothpaste Production in India

In value terms, toothpaste production reduced modestly to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +3.1% over the period from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The pace of growth appeared the most rapid in 2014 with an increase of 10% against the previous year. Over the period under review, production attained the peak level at $X in 2020, and then contracted modestly in the following year.

Toothpaste Exports

Exports from India

In 2021, after two years of decline, there was significant growth in overseas shipments of toothpaste, denture cleaners and other dentifrices, when their volume increased by 9.4% to X tons. Over the period under review, exports posted a prominent increase. The most prominent rate of growth was recorded in 2016 with an increase of 49%. The exports peaked at X tons in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

In value terms, toothpaste exports expanded remarkably to $X in 2021. Overall, total exports indicated buoyant growth from 2012 to 2021: its value increased at an average annual rate of +6.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -3.8% against 2018 indices. The most prominent rate of growth was recorded in 2016 with an increase of 33%. Over the period under review, the exports attained the peak figure at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

The United Arab Emirates (X tons), the United States (X tons) and Bangladesh (X tons) were the main destinations of toothpaste exports from India, with a combined 43% share of total exports. Nigeria, South Africa, Angola, Nepal, Myanmar, Russia, Malaysia, Morocco, the UK and Singapore lagged somewhat behind, together comprising a further 33%.

From 2012 to 2021, the biggest increases were recorded for Myanmar (with a CAGR of +42.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the United States ($X), the United Arab Emirates ($X) and Nepal ($X) appeared to be the largest markets for toothpaste exported from India worldwide, together accounting for 43% of total exports. Bangladesh, Myanmar, the UK, Nigeria, Angola, South Africa, Malaysia, Russia, Morocco and Singapore lagged somewhat behind, together accounting for a further 33%.

In terms of the main countries of destination, Myanmar, with a CAGR of +36.8%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, picking up by 4.6% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.4%. The pace of growth was the most pronounced in 2014 an increase of 17% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2015 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Nepal ($X per ton), while the average price for exports to Nigeria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Nepal (+12.3%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into India

In 2021, the amount of toothpaste, denture cleaners and other dentifrices imported into India surged to X tons, jumping by 19% on the year before. In general, imports, however, saw a abrupt setback. The most prominent rate of growth was recorded in 2016 when imports increased by 64%. As a result, imports reached the peak of X tons. From 2017 to 2021, the growth of imports remained at a lower figure.

In value terms, toothpaste imports shrank to $X in 2021. Overall, imports, however, showed a deep downturn. The growth pace was the most rapid in 2013 when imports increased by 41%. Over the period under review, imports reached the maximum at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Nepal (X tons) constituted the largest toothpaste supplier to India, accounting for a 88% share of total imports. Moreover, toothpaste imports from Nepal exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X tons), more than tenfold. The United States (X tons) ranked third in terms of total imports with a 3% share.

From 2012 to 2021, the average annual growth rate of volume from Nepal stood at -6.4%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+11.0% per year) and the United States (+0.4% per year).

In value terms, Nepal ($X) constituted the largest supplier of toothpaste, denture cleaners and other dentifrices to India, comprising 74% of total imports. The second position in the ranking was taken by the United States ($X), with a 10% share of total imports. It was followed by the United Arab Emirates, with a 3.2% share.

From 2012 to 2021, the average annual growth rate of value from Nepal stood at -6.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+4.5% per year) and the United Arab Emirates (+0.1% per year).

Import Prices by Country

In 2021, the average toothpaste import price amounted to $X per ton, reducing by -28.6% against the previous year. Overall, the import price, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 when the average import price increased by 55%. Over the period under review, average import prices reached the maximum at $X per ton in 2020, and then contracted sharply in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the United States ($X per ton), while the price for the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+4.1%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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