Indonesia: Book And Brochure Market 2025

Book And Brochure Market Size in Indonesia

The Indonesian book and brochure market reached $X in 2022, surging by 7.9% against the previous year. In general, the total consumption indicated a slight increase from 2012 to 2022: its value increased at an average annual rate of +1.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -6.3% against 2020 indices. As a result, consumption reached the peak level of $X. From 2021 to 2022, the growth of the market failed to regain momentum.

Book And Brochure Production in Indonesia

In value terms, book and brochure production expanded notably to $X in 2022 estimated in export price. Over the period under review, the total production indicated a slight increase from 2012 to 2022: its value increased at an average annual rate of +1.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -6.8% against 2020 indices. The most prominent rate of growth was recorded in 2020 when the production volume increased by 37%. As a result, production reached the peak level of $X. From 2021 to 2022, production growth remained at a somewhat lower figure.

Book And Brochure Exports

Exports from Indonesia

In 2022, shipments abroad of books, brochures and similar printed matter decreased by -77.6% to X units, falling for the third year in a row after two years of growth. In general, exports faced a significant decline. The most prominent rate of growth was recorded in 2013 when exports increased by 76%. As a result, the exports reached the peak of X units. From 2014 to 2022, the growth of the exports remained at a lower figure.

In value terms, book and brochure exports reduced rapidly to $X in 2022. Overall, exports showed a deep contraction. The most prominent rate of growth was recorded in 2020 when exports increased by 33% against the previous year. Over the period under review, the exports reached the maximum at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Malaysia (X units), Lebanon (X units) and Myanmar (X units) were the main destinations of book and brochure exports from Indonesia, with a combined 55% share of total exports. Singapore, Japan, the United States, Jordan, South Korea, Bangladesh, Cyprus, the Philippines, Pakistan and Brazil lagged somewhat behind, together comprising a further 32%.

From 2012 to 2022, the biggest increases were recorded for Bangladesh (with a CAGR of +109.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Malaysia ($X), Myanmar ($X) and Singapore ($X) appeared to be the largest markets for book and brochure exported from Indonesia worldwide, together accounting for 59% of total exports. Bangladesh, Japan, Lebanon, the United States, South Korea, Cyprus, Jordan, the Philippines, Pakistan and Brazil lagged somewhat behind, together comprising a further 19%.

Bangladesh, with a CAGR of +133.6%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, surging by 54% against the previous year. In general, the export price enjoyed a resilient expansion. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Bangladesh ($X per unit), while the average price for exports to Lebanon ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Jordan (+13.5%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Indonesia

In 2022, purchases abroad of books, brochures and similar printed matter decreased by -12% to X units, falling for the third consecutive year after four years of growth. Overall, imports continue to indicate a abrupt decline. The most prominent rate of growth was recorded in 2018 with an increase of 32%. Over the period under review, imports reached the peak figure at X units in 2019; however, from 2020 to 2022, imports failed to regain momentum.

In value terms, book and brochure imports rose notably to $X in 2022. Over the period under review, imports continue to indicate a noticeable contraction. The growth pace was the most rapid in 2018 with an increase of 43%. As a result, imports reached the peak of $X. From 2019 to 2022, the growth of imports remained at a lower figure.

Imports by Country

Malaysia (X units), Singapore (X units) and China (X units) were the main suppliers of book and brochure imports to Indonesia, with a combined 71% share of total imports.

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of +11.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X), Malaysia ($X) and the UK ($X) were the largest book and brochure suppliers to Indonesia, with a combined 60% share of total imports. The United States, China, Lebanon, Japan, Hong Kong SAR and Egypt lagged somewhat behind, together accounting for a further 25%.

China, with a CAGR of +10.1%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average book and brochure import price stood at $X per unit in 2022, jumping by 20% against the previous year. In general, import price indicated a slight expansion from 2012 to 2022: its price increased at an average annual rate of +1.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, book and brochure import price increased by +79.1% against 2020 indices. The most prominent rate of growth was recorded in 2021 when the average import price increased by 49%. Over the period under review, average import prices attained the maximum at $X per unit in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per unit), while the price for Egypt ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Japan (+10.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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