Indonesia: Couscous Market 2024

Couscous Market Size in Indonesia

After four years of growth, the Indonesian couscous market decreased by -6.7% to $X in 2021. Overall, the total consumption indicated noticeable growth from 2012 to 2021: its value increased at an average annual rate of +3.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +59.2% against 2014 indices. Couscous consumption peaked at $X in 2020, and then declined in the following year.

Couscous Production in Indonesia

In value terms, couscous production declined to $X in 2021 estimated in export price. Overall, production enjoyed perceptible growth. The growth pace was the most rapid in 2018 with an increase of 48%. Couscous production peaked at $X in 2020, and then shrank in the following year.

Couscous Exports

Exports from Indonesia

In 2019, overseas shipments of couscous decreased by 0% to X kg, falling for the second year in a row after three years of decline. Over the period under review, exports showed a precipitous setback. The pace of growth was the most pronounced in 2014 when exports increased by 316%. The exports peaked at X tons in 2012; however, from 2013 to 2019, the exports stood at a somewhat lower figure.

In value terms, couscous exports totaled $X in 2019. Overall, exports recorded a sharp decrease. The growth pace was the most rapid in 2014 when exports increased by 696%. Over the period under review, the exports reached the maximum at $X in 2012; however, from 2013 to 2019, the exports failed to regain momentum.

Exports by Country

India (X tons), Malaysia (X tons) and Timor-Leste (X tons) were the main destinations of couscous exports from Indonesia.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by India (with a CAGR of +175.7%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for couscous exported from Indonesia were India ($X), Malaysia ($X) and Timor-Leste ($X). Moreover, couscous exports in India exceeded the figures recorded by the second-largest exporter, Malaysia, threefold.

In terms of the main countries of destination, India, with a CAGR of +170.1%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average couscous export price amounted to less than $X per ton, leveling off at the previous year. Over the period under review, the export price showed resilient growth. The most prominent rate of growth was recorded in 2014 when the average export price increased by 91%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2019; however, from 2020 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was India ($X per ton), while the average price for exports to Timor-Leste ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to India (-4.3%), while the prices for the other major destinations experienced a decline.

Couscous Imports

Imports into Indonesia

In 2021, approx. X tons of couscous were imported into Indonesia; with an increase of 46% against the previous year's figure. Overall, imports enjoyed strong growth. The most prominent rate of growth was recorded in 2013 when imports increased by 63% against the previous year. Imports peaked at X tons in 2019; however, from 2020 to 2021, imports failed to regain momentum.

In value terms, couscous imports expanded rapidly to $X in 2021. In general, imports saw measured growth. The pace of growth appeared the most rapid in 2019 when imports increased by 47%. As a result, imports reached the peak of $X. From 2020 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

Australia (X tons), Morocco (X tons) and India (X tons) were the main suppliers of couscous imports to Indonesia, with a combined 95% share of total imports.

From 2012 to 2021, the biggest increases were recorded for India (with a CAGR of +13.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Australia ($X) constituted the largest supplier of couscous to Indonesia, comprising 59% of total imports. The second position in the ranking was held by Morocco ($X), with a 24% share of total imports. It was followed by Italy, with a 5.6% share.

From 2012 to 2021, the average annual growth rate of value from Australia totaled +6.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Morocco (-0.3% per year) and Italy (-7.4% per year).

Import Prices by Country

In 2021, the average couscous import price amounted to $X per ton, which is down by -25.1% against the previous year. In general, the import price recorded a pronounced curtailment. The most prominent rate of growth was recorded in 2020 an increase of 38% against the previous year. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Morocco ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Malaysia (-1.2%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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