Indonesia: Market for Preparations For Permanent Waving Or Straightening Of Hair 2025

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Indonesia

In 2021, the Indonesian market for preparations for permanent waving or straightening of hair was finally on the rise to reach $X after two years of decline. In general, consumption recorded prominent growth. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2021, consumption stood at a somewhat lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Indonesia

After two years of growth, overseas shipments of preparations for permanent waving or straightening of hair decreased by -11% to X tons in 2021. In general, exports, however, recorded a prominent expansion. The growth pace was the most rapid in 2020 when exports increased by 1,083% against the previous year. As a result, the exports reached the peak of X tons, and then shrank in the following year.

In value terms, hair waving or straightening preparations exports reduced modestly to $X in 2021. Overall, exports, however, enjoyed a tangible expansion. The growth pace was the most rapid in 2020 when exports increased by 405% against the previous year. Over the period under review, the exports attained the peak figure at $X in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

Exports by Country

Timor-Leste (X tons) was the main destination for hair waving or straightening preparations exports from Indonesia, with a 82% share of total exports. Moreover, hair waving or straightening preparations exports to Timor-Leste exceeded the volume sent to the second major destination, Malaysia (X tons), more than tenfold. The third position in this ranking was taken by Papua New Guinea (X tons), with a 4.7% share.

From 2012 to 2021, the average annual growth rate of volume to Timor-Leste totaled +138.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Malaysia (+38.4% per year) and Papua New Guinea (+30.3% per year).

In value terms, Timor-Leste ($X) remains the key foreign market for preparations for permanent waving or straightening of hair exports from Indonesia, comprising 73% of total exports. The second position in the ranking was held by Papua New Guinea ($X), with an 8.2% share of total exports. It was followed by Malaysia, with a 6.5% share.

From 2012 to 2021, the average annual growth rate of value to Timor-Leste totaled +114.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Papua New Guinea (+23.3% per year) and Malaysia (+36.7% per year).

Export Prices by Country

In 2021, the average export price for preparations for permanent waving or straightening of hair amounted to $X per ton, picking up by 7.9% against the previous year. Overall, the export price, however, saw a abrupt contraction. The most prominent rate of growth was recorded in 2018 when the average export price increased by 134%. Over the period under review, the average export prices reached the maximum at $X per ton in 2016; however, from 2017 to 2021, the export prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was Taiwan (Chinese) ($X per ton), while the average price for exports to Timor-Leste ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Taiwan (Chinese) (+2.8%), while the prices for the other major destinations experienced a decline.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Indonesia

In 2021, the amount of preparations for permanent waving or straightening of hair imported into Indonesia rose significantly to X tons, growing by 11% on 2020 figures. Over the period under review, imports saw a prominent increase. The pace of growth was the most pronounced in 2013 when imports increased by 65%. Over the period under review, imports hit record highs at X tons in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, hair waving or straightening preparations imports totaled $X in 2021. In general, total imports indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +7.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -8.4% against 2018 indices. The most prominent rate of growth was recorded in 2013 with an increase of 35%. Over the period under review, imports reached the peak figure at $X in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, China (X tons) was the main supplier of hair waving or straightening preparations to Indonesia, accounting for a 97% share of total imports. It was followed by Thailand (X tons), with a 1.6% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from China amounted to +13.5%.

In value terms, China ($X) constituted the largest supplier of preparations for permanent waving or straightening of hair to Indonesia, comprising 92% of total imports. The second position in the ranking was taken by Thailand ($X), with a 3% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value from China totaled +8.4%.

Import Prices by Country

The average import price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, waning by -1.7% against the previous year. In general, the import price showed a perceptible decrease. The pace of growth was the most pronounced in 2018 an increase of 9.6%. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of origin: the country with the highest price was Thailand ($X per ton), while the price for China totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Thailand (+1.8%).

Source: IndexBox Platform

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