Indonesia: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Indonesia

The Indonesian sanitary towel and diaper market was finally on the rise to reach $X in 2021, after three years of decline. In general, the total consumption indicated prominent growth from 2012 to 2021: its value increased at an average annual rate of +5.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -21.0% against 2015 indices. As a result, consumption reached the peak level of $X. From 2016 to 2021, the growth of the market failed to regain momentum.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Indonesia

In value terms, sanitary towel and diaper production stood at $X in 2021 estimated in export price. In general, the total production indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +7.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -18.6% against 2015 indices. The pace of growth appeared the most rapid in 2015 when the production volume increased by 41% against the previous year. As a result, production attained the peak level of $X. From 2016 to 2021, production growth remained at a lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Indonesia

Sanitary towel and diaper exports from Indonesia dropped to X tons in 2021, with a decrease of -12.1% against the previous year's figure. Over the period under review, exports, however, posted a buoyant increase. The most prominent rate of growth was recorded in 2018 when exports increased by 32% against the previous year. As a result, the exports reached the peak of X tons. From 2019 to 2021, the growth of the exports failed to regain momentum.

In value terms, sanitary towel and diaper exports shrank to $X in 2021. In general, total exports indicated prominent growth from 2012 to 2021: its value increased at an average annual rate of +6.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -22.8% against 2018 indices. The pace of growth appeared the most rapid in 2013 with an increase of 38% against the previous year. The exports peaked at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

India (X tons), Australia (X tons) and Malaysia (X tons) were the main destinations of sanitary towel and diaper exports from Indonesia, together accounting for 64% of total exports.

From 2012 to 2021, the biggest increases were recorded for India (with a CAGR of +52.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for sanitary towel and diaper exported from Indonesia were Australia ($X), India ($X) and Malaysia ($X), with a combined 60% share of total exports.

In terms of the main countries of destination, India, with a CAGR of +44.6%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2021, growing by 4.6% against the previous year. Over the period under review, the export price, however, continues to indicate a noticeable slump. The pace of growth appeared the most rapid in 2013 an increase of 5.7% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2014 to 2021, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Singapore ($X per ton), while the average price for exports to Myanmar ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Timor-Leste (+4.2%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Indonesia

In 2021, approx. X tons of sanitary towels, tampons, napkins and diapers were imported into Indonesia; falling by -11.4% on 2020 figures. Overall, imports recorded a drastic downturn. The most prominent rate of growth was recorded in 2018 with an increase of 17% against the previous year. Over the period under review, imports reached the maximum at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, sanitary towel and diaper imports reduced to $X in 2021. Over the period under review, imports recorded a drastic downturn. The most prominent rate of growth was recorded in 2018 when imports increased by 21%. Imports peaked at $X in 2012; however, from 2013 to 2021, imports failed to regain momentum.

Imports by Country

Thailand (X tons), China (X tons) and Japan (X tons) were the main suppliers of sanitary towel and diaper imports to Indonesia, together comprising 82% of total imports. These countries were followed by Vietnam, the Philippines, Malaysia and Taiwan (Chinese), which together accounted for a further 17%.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +12.2%), while purchases for the other leaders experienced a decline.

In value terms, Thailand ($X), China ($X) and Japan ($X) constituted the largest sanitary towel and diaper suppliers to Indonesia, with a combined 85% share of total imports. These countries were followed by Vietnam, the Philippines, Taiwan (Chinese) and Malaysia, which together accounted for a further 14%.

Among the main suppliers, Vietnam, with a CAGR of +11.6%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

In 2021, the average sanitary towel and diaper import price amounted to $X per ton, picking up by 8.5% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.2%. The pace of growth was the most pronounced in 2019 when the average import price increased by 12%. Over the period under review, average import prices reached the maximum in 2021 and is likely to see gradual growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Taiwan (Chinese) ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+18.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :