Indonesia: Non-Cotton Terry Towelling Market 2025

Non-Cotton Terry Towelling Market Size in Indonesia

The Indonesian non-cotton terry towelling market was finally on the rise to reach $X in 2021, after two years of decline. In general, consumption, however, recorded a abrupt descent. Over the period under review, the market attained the peak level at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Non-Cotton Terry Towelling Production in Indonesia

In value terms, non-cotton terry towelling production rose markedly to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.1% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2016 when the production volume increased by 41%. Over the period under review, production attained the maximum level at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Non-Cotton Terry Towelling Exports

Exports from Indonesia

In 2021, the amount of terry towelling (excluding of cotton) exported from Indonesia shrank to X square meters, waning by -5.1% compared with the previous year's figure. Overall, exports showed a precipitous curtailment. The pace of growth was the most pronounced in 2013 with an increase of 293%. The exports peaked at X square meters in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

In value terms, non-cotton terry towelling exports skyrocketed to $X in 2021. Over the period under review, exports continue to indicate a abrupt contraction. The most prominent rate of growth was recorded in 2013 when exports increased by 289%. Over the period under review, the exports reached the peak figure at $X in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

Exports by Country

Kenya (X square meters) was the main destination for non-cotton terry towelling exports from Indonesia, with a 38% share of total exports. Moreover, non-cotton terry towelling exports to Kenya exceeded the volume sent to the second major destination, Papua New Guinea (X square meters), threefold. The third position in this ranking was taken by Romania (X square meters), with an 11% share.

From 2012 to 2021, the average annual growth rate of volume to Kenya stood at -11.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Papua New Guinea (-19.3% per year) and Romania (+5.7% per year).

In value terms, Kenya ($X) remains the key foreign market for terry towelling (excluding of cotton) exports from Indonesia, comprising 64% of total exports. The second position in the ranking was held by the UK ($X), with a 7.1% share of total exports. It was followed by Australia, with a 6.2% share.

From 2012 to 2021, the average annual growth rate of value to Kenya amounted to -1.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (-19.1% per year) and Australia (+0.1% per year).

Export Prices by Country

The average non-cotton terry towelling export price stood at $X per square meter in 2021, surging by 55% against the previous year. Over the period under review, export price indicated a measured expansion from 2012 to 2021: its price increased at an average annual rate of +2.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the UK ($X per square meter), while the average price for exports to Romania ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+14.7%), while the prices for the other major destinations experienced more modest paces of growth.

Non-Cotton Terry Towelling Imports

Imports into Indonesia

In 2021, the amount of terry towelling (excluding of cotton) imported into Indonesia skyrocketed to X square meters, rising by 210% against 2020 figures. Over the period under review, imports, however, saw a abrupt descent. The pace of growth appeared the most rapid in 2015 when imports increased by 477% against the previous year. Imports peaked at X square meters in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, non-cotton terry towelling imports surged to $X in 2021. Overall, imports, however, showed a abrupt decrease. The most prominent rate of growth was recorded in 2015 when imports increased by 565%. Imports peaked at $X in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, China (X square meters) constituted the largest supplier of non-cotton terry towelling to Indonesia, with a 57% share of total imports. Moreover, non-cotton terry towelling imports from China exceeded the figures recorded by the second-largest supplier, Hong Kong SAR (X square meters), fourfold. The third position in this ranking was taken by Japan (X square meters), with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China amounted to -12.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (-1.9% per year) and Japan (+28.1% per year).

In value terms, the largest non-cotton terry towelling suppliers to Indonesia were China ($X), Hong Kong SAR ($X) and Japan ($X), together accounting for 84% of total imports. These countries were followed by Singapore, South Korea, Vietnam and Taiwan (Chinese), which together accounted for a further 14%.

Among the main suppliers, Singapore, with a CAGR of +77.5%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average non-cotton terry towelling import price amounted to $X per square meter, jumping by 20% against the previous year. Over the period under review, the import price, however, recorded a slight slump. The most prominent rate of growth was recorded in 2014 when the average import price increased by 31%. Over the period under review, average import prices reached the peak figure at $X per square meter in 2015; however, from 2016 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was South Korea ($X per square meter), while the price for Taiwan (Chinese) ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+10.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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