Iran: Market for Television, Video and Digital Cameras 2025

Market Size for Television, Video and Digital Cameras in Iran

The Iranian market for television, video and digital cameras shrank to $X in 2022, which is down by -8% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a abrupt downturn. As a result, consumption attained the peak level of $X. From 2018 to 2022, the growth of the market remained at a lower figure.

Exports of Television, Video and Digital Cameras

Exports from Iran

In 2022, exports of television, video and digital cameras from Iran dropped rapidly to X units, waning by -23.6% against the previous year. Overall, exports faced a precipitous decrease. The pace of growth appeared the most rapid in 2016 when exports increased by 638% against the previous year. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, television, video and digital camera exports declined to $X in 2022. Over the period under review, exports saw a sharp decrease. The pace of growth was the most pronounced in 2016 with an increase of 1,282%. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Georgia (X units) was the main destination for television, video and digital camera exports from Iran, with a 89% share of total exports. Moreover, television, video and digital camera exports to Georgia exceeded the volume sent to the second major destination, Turkey (X units), more than tenfold. The third position in this ranking was taken by Azerbaijan (X units), with a 3.6% share.

From 2012 to 2022, the average annual growth rate of volume to Georgia was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Turkey (+33.4% per year) and Azerbaijan (-26.8% per year).

In value terms, Georgia ($X) emerged as the key foreign market for television, video and digital cameras exports from Iran, comprising 79% of total exports. The second position in the ranking was taken by Germany ($X), with a 16% share of total exports. It was followed by Azerbaijan, with a 2% share.

From 2012 to 2022, the average annual growth rate of value to Georgia totaled +13.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+14.3% per year) and Azerbaijan (-33.9% per year).

Export Prices by Country

In 2022, the average export price for television, video and digital cameras amounted to $X per unit, jumping by 23% against the previous year. Overall, the export price recorded prominent growth. The pace of growth appeared the most rapid in 2013 when the average export price increased by 703%. As a result, the export price attained the peak level of $X per unit. From 2014 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Germany ($X per unit), while the average price for exports to Turkey ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to India (+45.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Television, Video and Digital Cameras

Imports into Iran

In 2022, imports of television, video and digital cameras into Iran contracted slightly to X units, waning by -1.5% on 2021 figures. In general, imports saw a abrupt descent. The growth pace was the most rapid in 2017 when imports increased by 98%. As a result, imports reached the peak of X units. From 2018 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, television, video and digital camera imports shrank to $X in 2022. Over the period under review, imports recorded a deep slump. The pace of growth was the most pronounced in 2017 with an increase of 103%. Imports peaked at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Georgia (X units) constituted the largest television, video and digital camera supplier to Iran, accounting for a 77% share of total imports. Moreover, television, video and digital camera imports from Georgia exceeded the figures recorded by the second-largest supplier, China (X units), threefold.

From 2012 to 2022, the average annual rate of growth in terms of volume from Georgia totaled +147.1%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-20.2% per year) and the United Arab Emirates (-43.3% per year).

In value terms, Georgia ($X) constituted the largest supplier of television, video and digital cameras to Iran, comprising 69% of total imports. The second position in the ranking was taken by China ($X), with a 31% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from Georgia totaled +114.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-16.3% per year) and the United Arab Emirates (-55.7% per year).

Import Prices by Country

In 2022, the average import price for television, video and digital cameras amounted to $X per unit, which is down by -12.9% against the previous year. In general, the import price saw a abrupt slump. The pace of growth was the most pronounced in 2020 an increase of 27% against the previous year. Over the period under review, average import prices hit record highs at $X per unit in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was China ($X per unit), while the price for the United Arab Emirates ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+4.9%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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