Report Update Mar 1, 2025

Ireland - Letter Cards, Plain Postcards and Correspondence Cards - Market Analysis, Forecast, Size, Trends and Insights

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Ireland: Plain Postcard Market 2025

Plain Postcard Market Size in Ireland

The Irish plain postcard market fell significantly to $X in 2021, with a decrease of -35.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a abrupt setback. As a result, consumption reached the peak level of $X. From 2016 to 2021, the growth of the market remained at a somewhat lower figure.

Plain Postcard Exports

Exports from Ireland

In 2021, overseas shipments of letter cards, plain postcards and correspondence cards decreased by -61.5% to X tons, falling for the second year in a row after three years of growth. Overall, exports, however, posted strong growth. The pace of growth appeared the most rapid in 2015 with an increase of 902% against the previous year. Over the period under review, the exports hit record highs at X tons in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

In value terms, plain postcard exports dropped dramatically to $X in 2021. Over the period under review, exports, however, recorded a significant increase. The most prominent rate of growth was recorded in 2015 with an increase of 2,181%. Over the period under review, the exports attained the peak figure at $X in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

Exports by Country

The UK (X tons), Italy (X tons) and France (X tons) were the main destinations of plain postcard exports from Ireland, together accounting for 84% of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Italy (with a CAGR of +174.3%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for plain postcard exported from Ireland were Italy ($X), the UK ($X) and France ($X), with a combined 81% share of total exports.

Italy, with a CAGR of +182.9%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average plain postcard export price amounted to $X per ton, shrinking by -26.1% against the previous year. Overall, the export price, however, saw a remarkable increase. The growth pace was the most rapid in 2015 an increase of 128%. Over the period under review, the average export prices hit record highs at $X per ton in 2020, and then reduced dramatically in the following year.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Italy ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+13.4%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Ireland

For the third year in a row, Ireland recorded decline in supplies from abroad of letter cards, plain postcards and correspondence cards, which decreased by -55.1% to X tons in 2021. Over the period under review, imports recorded a abrupt curtailment. The pace of growth was the most pronounced in 2015 with an increase of 112% against the previous year. As a result, imports attained the peak of X tons. From 2016 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, plain postcard imports plummeted to $X in 2021. In general, imports showed a abrupt contraction. The pace of growth was the most pronounced in 2015 with an increase of 53%. As a result, imports attained the peak of $X. From 2016 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

China (X tons), the UK (X tons) and Germany (X tons) were the main suppliers of plain postcard imports to Ireland, together comprising 91% of total imports. France, the United States and Vietnam lagged somewhat behind, together accounting for a further 7.3%.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +27.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest plain postcard suppliers to Ireland were the UK ($X), China ($X) and the United States ($X), with a combined 69% share of total imports. These countries were followed by Vietnam, Germany and France, which together accounted for a further 10%.

Vietnam, with a CAGR of +27.4%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, increasing by 42% against the previous year. Over the period under review, the import price showed a modest increase. The import price peaked at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for France ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+1.3%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for letter cards, plain postcards and correspondence cards in the world?

China remains the largest plain postcard consuming country worldwide, accounting for 17% of total volume. Moreover, plain postcard consumption in China exceeded the figures recorded by the second-largest consumer, the Netherlands, threefold. The third position in this ranking was occupied by the United States, with a 6.3% share.

What are the largest producers of letter cards, plain postcards and correspondence cards in the world?

The country with the largest volume of plain postcard production was China, accounting for 21% of total volume. Moreover, plain postcard production in China exceeded the figures recorded by the second-largest producer, the Netherlands, threefold. India ranked third in terms of total production with a 5.3% share.

What are the leading suppliers of letter cards, plain postcards and correspondence cards to Ireland?

In value terms, the UK constituted the largest supplier of plain postcard to Ireland, comprising 86% of total imports. The second position in the ranking was occupied by China, with a 6.3% share of total imports.

What are the leading importers of letter cards, plain postcards and correspondence cards from Ireland?

In value terms, Germany remains the key foreign market for plain postcard exports from Ireland, comprising 41% of total exports. The second position in the ranking was occupied by France, with a 13% share of total exports. It was followed by Italy, with a 12% share.

What is the average export price for letter cards, plain postcards and correspondence cards in Ireland?

In 2020, the average plain postcard export price amounted to $32,210 per ton, surging by 30% against the previous year.

What is the average import price for letter cards, plain postcards and correspondence cards in Ireland?

The average plain postcard import price stood at $7,895 per ton in 2020, standing approx. at the previous year.

This report provides an in-depth analysis of the plain postcard market in Ireland. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 17231250 - Letter cards, plain postcards and correspondence cards of paper or paperboard

Country coverage:

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Ireland
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

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This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

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While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption In 2012-2024
5. Imports, In Physical Terms, By Country, 2012–2024
6. Imports, In Value Terms, By Country, 2012–2024
7. Import Prices, By Country Of Origin, 2012–2024
8. Exports, In Physical Terms, By Country, 2012–2024
9. Exports, In Value Terms, By Country, 2012–2024
10. Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
5. Trade Balance, In Physical Terms, 2012-2024
6. Trade Balance, In Value Terms, 2012-2024
7. Per Capita Consumption, 2012-2024
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2024
22. Production, In Value Terms, 2012–2024
23. Imports, In Physical Terms, 2012–2024
24. Imports, In Value Terms, 2012–2024
25. Imports, In Physical Terms, By Country, 2024
26. Imports, In Physical Terms, By Country, 2012–2024
27. Imports, In Value Terms, By Country, 2012–2024
28. Import Prices, By Country Of Origin, 2012–2024
29. Exports, In Physical Terms, 2012–2024
30. Exports, In Value Terms, 2012–2024
31. Exports, In Physical Terms, By Country, 2024
32. Exports, In Physical Terms, By Country, 2012–2024
33. Exports, In Value Terms, By Country, 2012–2024
34. Export Prices, By Country Of Destination, 2012–2024