Ireland: Potato Chips Market 2024

Potato Chips Market Size in Ireland

The Irish potato chips market contracted sharply to $X in 2022, declining by -38.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a abrupt downturn. As a result, consumption attained the peak level of $X. From 2017 to 2022, the growth of the market remained at a lower figure.

Potato Chips Exports

Exports from Ireland

Potato chips exports from Ireland surged to X tons in 2022, with an increase of 109% against 2021 figures. In general, total exports indicated noticeable growth from 2012 to 2022: its volume increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, potato chips exports shrank to $X in 2022. Overall, total exports indicated a noticeable increase from 2012 to 2022: its value increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +57.6% against 2019 indices. The growth pace was the most rapid in 2021 with an increase of 38% against the previous year. As a result, the exports attained the peak of $X, and then dropped in the following year.

Exports by Country

The UK (X tons) was the main destination for potato chips exports from Ireland, with a 81% share of total exports. Moreover, potato chips exports to the UK exceeded the volume sent to the second major destination, the United States (X tons), sevenfold. The third position in this ranking was taken by the United Arab Emirates (X tons), with a 3.1% share.

From 2012 to 2022, the average annual growth rate of volume to the UK totaled +14.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+20.3% per year) and the United Arab Emirates (+68.7% per year).

In value terms, the UK ($X) emerged as the key foreign market for potato chips exports from Ireland, comprising 67% of total exports. The second position in the ranking was held by the United States ($X), with a 22% share of total exports. It was followed by the United Arab Emirates, with a 6.1% share.

From 2012 to 2022, the average annual growth rate of value to the UK amounted to +12.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+18.4% per year) and the United Arab Emirates (+70.7% per year).

Export Prices by Country

The average potato chips export price stood at $X per ton in 2022, with a decrease of -57.4% against the previous year. Overall, the export price showed a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the average export price increased by 140%. As a result, the export price reached the peak level of $X per ton, and then dropped significantly in the following year.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+2.1%), while the prices for the other major destinations experienced mixed trend patterns.

Potato Chips Imports

Imports into Ireland

Potato chips imports into Ireland stood at X tons in 2022, almost unchanged from 2021. In general, imports continue to indicate a abrupt decline. The pace of growth was the most pronounced in 2016 when imports increased by 69% against the previous year. As a result, imports reached the peak of X tons. From 2017 to 2022, the growth of imports remained at a lower figure.

In value terms, potato chips imports totaled $X in 2022. Overall, imports continue to indicate a abrupt downturn. The growth pace was the most rapid in 2020 with an increase of 34%. Imports peaked at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, the UK (X tons) constituted the largest potato chips supplier to Ireland, with a 50% share of total imports. Moreover, potato chips imports from the UK exceeded the figures recorded by the second-largest supplier, the Netherlands (X tons), twofold. The third position in this ranking was held by Belgium (X tons), with a 17% share.

From 2012 to 2022, the average annual growth rate of volume from the UK stood at -11.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+1.3% per year) and Belgium (+1.9% per year).

In value terms, the UK ($X) constituted the largest supplier of potato chips to Ireland, comprising 78% of total imports. The second position in the ranking was taken by the Netherlands ($X), with a 7.5% share of total imports. It was followed by Belgium, with a 5.6% share.

From 2012 to 2022, the average annual growth rate of value from the UK totaled -5.8%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+3.8% per year) and Belgium (-5.4% per year).

Import Prices by Country

In 2022, the average potato chips import price amounted to $X per ton, flattening at the previous year. Overall, the import price recorded a pronounced increase. The growth pace was the most rapid in 2020 when the average import price increased by 49% against the previous year. The import price peaked in 2022 and is likely to see steady growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Lithuania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+6.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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