Ireland: Market for Rusks, Toasted Bread and Similar Toasted Products 2025

Market Size for Rusks, Toasted Bread and Similar Toasted Products in Ireland

The Irish rusks and toasted bread market declined significantly to $X in 2021, reducing by -18.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption recorded a moderate expansion. As a result, consumption reached the peak level of $X. From 2019 to 2021, the growth of the market remained at a lower figure.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from Ireland

In 2021, the amount of rusks, toasted bread and similar toasted products exported from Ireland expanded notably to X tons, picking up by 15% against the previous year's figure. Overall, exports, however, saw a abrupt shrinkage. The most prominent rate of growth was recorded in 2018 with an increase of 238%. The exports peaked at X tons in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

In value terms, rusks and toasted bread exports declined to $X in 2021. In general, exports, however, showed a abrupt shrinkage. The pace of growth was the most pronounced in 2018 with an increase of 383%. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

Exports by Country

The UK (X tons) was the main destination for rusks and toasted bread exports from Ireland, with a approx. 98% share of total exports.

From 2012 to 2021, the average annual growth rate of volume to the UK amounted to -17.5%.

In value terms, the UK ($X) also remains the key foreign market for rusks, toasted bread and similar toasted products exports from Ireland.

From 2012 to 2021, the average annual growth rate of value to the UK totaled -8.4%.

Export Prices by Country

The average rusks and toasted bread export price stood at $X per ton in 2021, reducing by -22.7% against the previous year. Overall, the export price, however, showed a strong increase. The pace of growth was the most pronounced in 2013 when the average export price increased by 52%. The export price peaked at $X per ton in 2018; however, from 2019 to 2021, the export prices stood at a somewhat lower figure.

As there is only one major export destination, the average price level is determined by prices for the UK.

From 2012 to 2021, the rate of growth in terms of prices for the UK amounted to +11.0% per year.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into Ireland

In 2021, purchases abroad of rusks, toasted bread and similar toasted products was finally on the rise to reach X tons after two years of decline. Overall, imports recorded tangible growth. The pace of growth appeared the most rapid in 2018 with an increase of 92% against the previous year. As a result, imports reached the peak of X tons. From 2019 to 2021, the growth of imports failed to regain momentum.

In value terms, rusks and toasted bread imports declined dramatically to $X in 2021. Over the period under review, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of 66%. As a result, imports reached the peak of $X. From 2019 to 2021, the growth of imports failed to regain momentum.

Imports by Country

In 2021, the UK (X tons) constituted the largest supplier of rusks and toasted bread to Ireland, accounting for a 77% share of total imports. Moreover, rusks and toasted bread imports from the UK exceeded the figures recorded by the second-largest supplier, Italy (X tons), more than tenfold. Germany (X tons) ranked third in terms of total imports with a 5.7% share.

From 2012 to 2021, the average annual growth rate of volume from the UK stood at +9.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-4.6% per year) and Germany (-0.1% per year).

In value terms, the UK ($X) constituted the largest supplier of rusks, toasted bread and similar toasted products to Ireland, comprising 55% of total imports. The second position in the ranking was held by Germany ($X), with a 12% share of total imports. It was followed by the Netherlands, with a 7.3% share.

From 2012 to 2021, the average annual growth rate of value from the UK was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+6.0% per year) and the Netherlands (-10.8% per year).

Import Prices by Country

The average rusks and toasted bread import price stood at $X per ton in 2021, declining by -25% against the previous year. Overall, the import price showed a pronounced downturn. The growth pace was the most rapid in 2013 when the average import price increased by 24%. Over the period under review, average import prices reached the peak figure at $X per ton in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+10.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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