Ireland: Video Game Console Market 2025

Video Game Console Market Size in Ireland

For the third year in a row, the Irish video game console market recorded growth in sales value, which increased by 2.2% to $X in 2022. Over the period under review, consumption, however, recorded resilient growth. Video game console consumption peaked in 2022 and is likely to see steady growth in the immediate term.

Video Game Console Exports

Exports from Ireland

After two years of growth, overseas shipments of video game consoles decreased by -44.7% to X units in 2022. In general, exports, however, recorded measured growth. The pace of growth was the most pronounced in 2014 when exports increased by 229% against the previous year. The exports peaked at X units in 2021, and then shrank notably in the following year.

In value terms, video game console exports surged to $X in 2022. Overall, exports, however, continue to indicate a strong increase. The most prominent rate of growth was recorded in 2014 when exports increased by 240%. Over the period under review, the exports reached the maximum in 2022 and are likely to see gradual growth in the near future.

Exports by Country

The UK (X units) was the main destination for video game console exports from Ireland, with a 60% share of total exports. Moreover, video game console exports to the UK exceeded the volume sent to the second major destination, the United States (X units), sevenfold. The third position in this ranking was taken by the Czech Republic (X units), with a 4.1% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the UK totaled -2.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+22.0% per year) and the Czech Republic (+14.9% per year).

In value terms, the UK ($X) emerged as the key foreign market for video game consoles exports from Ireland, comprising 39% of total exports. The second position in the ranking was held by Germany ($X), with a 12% share of total exports. It was followed by France, with an 8.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the UK stood at -2.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+70.9% per year) and France (+50.0% per year).

Export Prices by Country

In 2022, the average video game console export price amounted to $X per unit, surging by 165% against the previous year. Overall, export price indicated a noticeable increase from 2012 to 2022: its price increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was France ($X per unit), while the average price for exports to the United Arab Emirates ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+30.2%), while the prices for the other major destinations experienced more modest paces of growth.

Video Game Console Imports

Imports into Ireland

In 2022, after two years of growth, there was significant decline in supplies from abroad of video game consoles, when their volume decreased by -14% to X units. In general, imports, however, enjoyed a strong expansion. The growth pace was the most rapid in 2017 when imports increased by 121% against the previous year. Imports peaked at X units in 2021, and then declined in the following year.

In value terms, video game console imports dropped to $X in 2022. Over the period under review, imports, however, enjoyed a strong expansion. The pace of growth appeared the most rapid in 2017 with an increase of 123%. Imports peaked at $X in 2021, and then contracted in the following year.

Imports by Country

In 2022, China (X units) constituted the largest video game console supplier to Ireland, with a 82% share of total imports. Moreover, video game console imports from China exceeded the figures recorded by the second-largest supplier, the UK (X units), more than tenfold. Japan (X units) ranked third in terms of total imports with a 3.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at +35.7%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (-15.4% per year) and Japan (+43.3% per year).

In value terms, China ($X) constituted the largest supplier of video game consoles to Ireland, comprising 74% of total imports. The second position in the ranking was taken by Japan ($X), with a 10% share of total imports. It was followed by the UK, with a 6.4% share.

From 2012 to 2022, the average annual growth rate of value from China stood at +38.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Japan (+47.5% per year) and the UK (-14.5% per year).

Import Prices by Country

The average video game console import price stood at $X per unit in 2022, surging by 7.7% against the previous year. Over the period under review, import price indicated a mild increase from 2012 to 2022: its price increased at an average annual rate of +1.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2013 an increase of 62%. The import price peaked at $X per unit in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Austria ($X per unit), while the price for the Netherlands ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (+3.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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