Ireland: Mobile Phone Market 2024

Mobile Phone Market Size in Ireland

The Irish mobile phone market expanded rapidly to $X in 2022, surging by 13% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated a prominent expansion from 2012 to 2022: its value increased at an average annual rate of +8.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +56.1% against 2019 indices. Over the period under review, the market hit record highs in 2022 and is expected to retain growth in years to come.

Mobile Phone Exports

Exports from Ireland

In 2022, shipments abroad of mobile phones decreased by -2.8% to X units, falling for the third consecutive year after three years of growth. Overall, exports showed a deep contraction. The growth pace was the most rapid in 2019 with an increase of 122%. Over the period under review, the exports hit record highs at X units in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, mobile phone exports stood at $X in 2022. Over the period under review, exports recorded a deep downturn. The pace of growth was the most pronounced in 2019 when exports increased by 150% against the previous year. As a result, the exports reached the peak of $X. From 2020 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

The UK (X units), the Netherlands (X units) and Italy (X units) were the main destinations of mobile phone exports from Ireland, together accounting for 40% of total exports. Germany, Spain, Estonia, France, Poland, Switzerland, Sweden, Hong Kong SAR and the United States lagged somewhat behind, together comprising a further 49%.

From 2012 to 2022, the biggest increases were recorded for Sweden (with a CAGR of +81.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the UK ($X), the Netherlands ($X) and Italy ($X) appeared to be the largest markets for mobile phone exported from Ireland worldwide, together comprising 40% of total exports. Germany, Spain, Estonia, France, Poland, Switzerland, Sweden, Hong Kong SAR and the United States lagged somewhat behind, together accounting for a further 49%.

Sweden, with a CAGR of +89.9%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average mobile phone export price stood at $X per unit in 2022, growing by 3.4% against the previous year. In general, the export price continues to indicate prominent growth. The pace of growth appeared the most rapid in 2020 when the average export price increased by 46% against the previous year. As a result, the export price reached the peak level of $X per unit. From 2021 to 2022, the average export prices remained at a somewhat lower figure.

Average prices varied noticeably for the major foreign markets. In 2022, amid the top suppliers, the countries with the highest prices were Estonia ($X per unit) and Poland ($X per unit), while the average price for exports to Hong Kong SAR ($X per unit) and the United States ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Cyprus (+12.2%), while the prices for the other major destinations experienced more modest paces of growth.

Mobile Phone Imports

Imports into Ireland

In 2022, overseas purchases of mobile phones were finally on the rise to reach X units after three years of decline. In general, imports, however, continue to indicate a slight slump. Imports peaked at X units in 2015; however, from 2016 to 2022, imports remained at a lower figure.

In value terms, mobile phone imports shrank modestly to $X in 2022. Overall, total imports indicated a tangible increase from 2012 to 2022: its value increased at an average annual rate of +3.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -6.6% against 2020 indices. The pace of growth was the most pronounced in 2014 with an increase of 31% against the previous year. Over the period under review, imports hit record highs at $X in 2020; however, from 2021 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, China (X units) constituted the largest mobile phone supplier to Ireland, with a 61% share of total imports. Moreover, mobile phone imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X units), twofold. India (X units) ranked third in terms of total imports with a 6.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to +3.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+195.2% per year) and India (+11.6% per year).

In value terms, China ($X) constituted the largest supplier of mobile phones to Ireland, comprising 61% of total imports. The second position in the ranking was held by Vietnam ($X), with a 26% share of total imports. It was followed by India, with a 6.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +8.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+207.2% per year) and India (+17.5% per year).

Import Prices by Country

The average mobile phone import price stood at $X per unit in 2022, reducing by -32.5% against the previous year. Overall, the import price, however, enjoyed buoyant growth. The growth pace was the most rapid in 2020 an increase of 43% against the previous year. As a result, import price attained the peak level of $X per unit. From 2021 to 2022, the average import prices remained at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were India ($X per unit) and Vietnam ($X per unit), while the price for the United States ($X per unit) and Germany ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by India (+5.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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