Israel: Plain Postcard Market 2025

Plain Postcard Market Size in Israel

The Israeli plain postcard market skyrocketed to $X in 2021, with an increase of 36% against the previous year. Over the period under review, consumption enjoyed resilient growth. Plain postcard consumption peaked at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Plain Postcard Production in Israel

In value terms, plain postcard production surged to $X in 2021 estimated in export price. Overall, the total production indicated a perceptible increase from 2012 to 2021: its value increased at an average annual rate of +2.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -22.1% against 2019 indices. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Plain Postcard Exports

Exports from Israel

For the fifth consecutive year, Israel recorded decline in overseas shipments of letter cards, plain postcards and correspondence cards, which decreased by -39.7% to X kg in 2021. Overall, exports saw a dramatic contraction. The most prominent rate of growth was recorded in 2016 with an increase of 49%. The exports peaked at X tons in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

In value terms, plain postcard exports dropped sharply to $X in 2021. Over the period under review, exports showed a precipitous setback. The most prominent rate of growth was recorded in 2013 with an increase of 44% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Italy (X kg) was the main destination for plain postcard exports from Israel, with a 67% share of total exports. Moreover, plain postcard exports to Italy exceeded the volume sent to the second major destination, the United States (X kg), twofold.

From 2012 to 2021, the average annual growth rate of volume to Italy totaled -1.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+16.6% per year) and the United Arab Emirates (0.0% per year).

In value terms, Italy ($X) remains the key foreign market for letter cards, plain postcards and correspondence cards exports from Israel, comprising 64% of total exports. The second position in the ranking was taken by the United States ($X), with a 29% share of total exports.

From 2012 to 2021, the average annual growth rate of value to Italy stood at -1.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+15.7% per year) and the United Arab Emirates (0.0% per year).

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2021, dropping by -28.2% against the previous year. Over the period under review, the export price saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 an increase of 64% against the previous year. Over the period under review, the average export prices reached the maximum at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per ton), while the average price for exports to Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+9.6%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Israel

In 2021, purchases abroad of letter cards, plain postcards and correspondence cards decreased by -8.4% to X tons, falling for the second consecutive year after two years of growth. Over the period under review, imports, however, saw a resilient expansion. The pace of growth appeared the most rapid in 2019 when imports increased by 292%. As a result, imports reached the peak of X tons. From 2020 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, plain postcard imports shrank to $X in 2021. In general, imports, however, posted a prominent increase. The pace of growth was the most pronounced in 2019 when imports increased by 468% against the previous year. As a result, imports reached the peak of $X. From 2020 to 2021, the growth of imports remained at a lower figure.

Imports by Country

The United States (X tons), the UK (X tons) and China (X kg) were the main suppliers of plain postcard imports to Israel, together comprising 92% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the United States (with a CAGR of +25.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest plain postcard suppliers to Israel were the United States ($X), the UK ($X) and China ($X), together comprising 92% of total imports.

Among the main suppliers, the United States, with a CAGR of +26.0%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, which is down by -5.7% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 when the average import price increased by 45%. Over the period under review, average import prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, import prices failed to regain momentum.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the highest price was recorded for prices from Japan ($X per ton) and India ($X per ton), while the price for the United States ($X per ton) and China ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Belgium (+14.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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