Israel: Postcard Market 2025

Postcard Market Size in Israel

The Israeli postcard market expanded modestly to $X in 2021, with an increase of 2.3% against the previous year. In general, consumption saw prominent growth. Postcard consumption peaked in 2021 and is expected to retain growth in the near future.

Postcard Production in Israel

In value terms, postcard production contracted slightly to $X in 2021 estimated in export price. Overall, the total production indicated a noticeable increase from 2012 to 2021: its value increased at an average annual rate of +3.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +69.5% against 2016 indices. The growth pace was the most rapid in 2017 when the production volume increased by 35% against the previous year. Postcard production peaked at $X in 2020, and then dropped in the following year.

Postcard Exports

Exports from Israel

In 2021, the amount of printed or illustrated postcards and printed cards exported from Israel dropped slightly to X tons, waning by -4.3% compared with the year before. Overall, exports showed a abrupt curtailment. The growth pace was the most rapid in 2013 when exports increased by 82% against the previous year. As a result, the exports attained the peak of X tons. From 2014 to 2021, the growth of the exports failed to regain momentum.

In value terms, postcard exports expanded significantly to $X in 2021. In general, exports saw a deep contraction. The growth pace was the most rapid in 2013 when exports increased by 82% against the previous year. As a result, the exports reached the peak of $X. From 2014 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Hong Kong SAR (X tons) was the main destination for postcard exports from Israel, accounting for a 59% share of total exports. Moreover, postcard exports to Hong Kong SAR exceeded the volume sent to the second major destination, Germany (X tons), threefold. Japan (X tons) ranked third in terms of total exports with a 6.5% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Hong Kong SAR totaled +91.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-1.7% per year) and Japan (-13.6% per year).

In value terms, Hong Kong SAR ($X) remains the key foreign market for printed or illustrated postcards and printed cards exports from Israel, comprising 59% of total exports. The second position in the ranking was held by Germany ($X), with a 17% share of total exports. It was followed by Japan, with a 6.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Hong Kong SAR totaled +104.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+2.6% per year) and Japan (-9.8% per year).

Export Prices by Country

The average postcard export price stood at $X per ton in 2021, surging by 16% against the previous year. Over the period under review, export price indicated a perceptible expansion from 2012 to 2021: its price increased at an average annual rate of +4.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, postcard export price increased by +9.7% against 2018 indices. The growth pace was the most rapid in 2017 an increase of 63% against the previous year. The export price peaked in 2021 and is expected to retain growth in the immediate term.

Average prices varied noticeably for the major export markets. In 2021, the countries with the highest prices were Nepal ($X per ton) and the Netherlands ($X per ton), while the average price for exports to Germany ($X per ton) and Hong Kong SAR ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+7.1%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Imports

Imports into Israel

In 2021, approx. X tons of printed or illustrated postcards and printed cards were imported into Israel; rising by 36% compared with 2020. The total import volume increased at an average annual rate of +1.3% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, postcard imports skyrocketed to $X in 2021. Over the period under review, total imports indicated a moderate increase from 2012 to 2021: its value increased at an average annual rate of +3.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -0.1% against 2019 indices. Imports peaked at $X in 2019; however, from 2020 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of postcard to Israel, accounting for a 65% share of total imports. Moreover, postcard imports from China exceeded the figures recorded by the second-largest supplier, the UK (X tons), ninefold. Turkey (X tons) ranked third in terms of total imports with a 6.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China amounted to +3.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+4.9% per year) and Turkey (+6.2% per year).

In value terms, China ($X) constituted the largest supplier of printed or illustrated postcards and printed cards to Israel, comprising 65% of total imports. The second position in the ranking was held by the UK ($X), with a 7.4% share of total imports. It was followed by Turkey, with a 6.4% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China stood at +5.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+6.9% per year) and Turkey (+8.2% per year).

Import Prices by Country

In 2021, the average postcard import price amounted to $X per ton, growing by 6.9% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.9%. The most prominent rate of growth was recorded in 2018 an increase of 20%. The import price peaked at $X per ton in 2019; however, from 2020 to 2021, import prices stood at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2021, the highest price was recorded for prices from Russia ($X per ton) and the United States ($X per ton), while the price for China ($X per ton) and Hong Kong SAR ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+1.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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