Israel: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Israel

The Israeli sanitary towel and diaper market surged to $X in 2021, increasing by 17% against the previous year. The market value increased at an average annual rate of +3.3% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Sanitary towel and diaper consumption peaked at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Israel

In value terms, sanitary towel and diaper production surged to $X in 2021 estimated in export price. In general, the total production indicated a prominent increase from 2012 to 2021: its value increased at an average annual rate of +11.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -12.0% against 2019 indices. The pace of growth was the most pronounced in 2013 with an increase of 94% against the previous year. Over the period under review, production attained the maximum level at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Israel

In 2021, the amount of sanitary towels, tampons, napkins and diapers exported from Israel reduced to X tons, dropping by -5.2% on the year before. Overall, total exports indicated a strong increase from 2012 to 2021: its volume increased at an average annual rate of +5.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +15.0% against 2019 indices. The growth pace was the most rapid in 2013 with an increase of 77%. The exports peaked at X tons in 2016; however, from 2017 to 2021, the exports failed to regain momentum.

In value terms, sanitary towel and diaper exports amounted to $X in 2021. Over the period under review, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when exports increased by 22%. As a result, the exports reached the peak of $X. From 2017 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

The United States (X tons) was the main destination for sanitary towel and diaper exports from Israel, accounting for a 77% share of total exports. Moreover, sanitary towel and diaper exports to the United States exceeded the volume sent to the second major destination, Spain (X tons), sixfold. The UK (X tons) ranked third in terms of total exports with a 2.7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to the United States totaled +5.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Spain (+289.3% per year) and the UK (+8.4% per year).

In value terms, the United States ($X) remains the key foreign market for sanitary towels, tampons, napkins and diapers exports from Israel, comprising 77% of total exports. The second position in the ranking was held by Spain ($X), with a 12% share of total exports. It was followed by the UK, with a 2.7% share.

From 2012 to 2021, the average annual growth rate of value to the United States was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Spain (+237.2% per year) and the UK (+4.4% per year).

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, rising by 6.8% against the previous year. Over the period under review, the export price, however, continues to indicate a noticeable contraction. The pace of growth appeared the most rapid in 2014 when the average export price increased by 13% against the previous year. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

Average prices varied noticeably for the major export markets. In 2021, amid the top suppliers, the countries with the highest prices were Mexico ($X per ton) and the United States ($X per ton), while the average price for exports to South Korea ($X per ton) and the UK ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to South Korea (+6.7%), while the prices for the other major destinations experienced a decline.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Israel

In 2021, the amount of sanitary towels, tampons, napkins and diapers imported into Israel declined modestly to X tons, with a decrease of -1.8% compared with 2020 figures. Over the period under review, imports, however, showed mild growth. The pace of growth appeared the most rapid in 2019 when imports increased by 15% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2017; however, from 2018 to 2021, imports remained at a lower figure.

In value terms, sanitary towel and diaper imports reached $X in 2021. The total import value increased at an average annual rate of +2.1% over the period from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2017 with an increase of 18% against the previous year. Imports peaked in 2021 and are likely to see gradual growth in the near future.

Imports by Country

Germany (X tons), Turkey (X tons) and the Czech Republic (X tons) were the main suppliers of sanitary towel and diaper imports to Israel, together accounting for 57% of total imports. These countries were followed by Hungary, Poland, Italy, Belgium, Spain, the United States, China, Greece, France and Denmark, which together accounted for a further 38%.

From 2012 to 2021, the biggest increases were recorded for Hungary (with a CAGR of +63.8%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper suppliers to Israel were Germany ($X), Turkey ($X) and the Czech Republic ($X), with a combined 57% share of total imports. These countries were followed by Hungary, Poland, Italy, Belgium, Spain, the United States, China, Greece, France and Denmark, which together accounted for a further 38%.

Hungary, with a CAGR of +65.6%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, with an increase of 5.8% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.1%. The pace of growth was the most pronounced in 2018 when the average import price increased by 13%. The import price peaked in 2021 and is likely to see steady growth in the immediate term.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the highest price was recorded for prices from Poland ($X per ton) and China ($X per ton), while the price for Hungary ($X per ton) and Italy ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Greece (+3.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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