Israel: Toy Market 2024

Toy Market Size in Israel

The Israeli toy market surged to $X in 2021, growing by 50% against the previous year. In general, the total consumption indicated buoyant growth from 2012 to 2021: its value increased at an average annual rate of +6.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Toy Production in Israel

In value terms, toy production soared to $X in 2021 estimated in export price. Overall, production enjoyed a modest increase. The growth pace was the most rapid in 2016 with an increase of 70% against the previous year. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Toy Exports

Exports from Israel

In 2021, overseas shipments of dolls and toys increased by 19% to X tons, rising for the second year in a row after three years of decline. Over the period under review, exports, however, faced a deep downturn. The most prominent rate of growth was recorded in 2020 with an increase of 34%. Over the period under review, the exports attained the maximum at X tons in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, toy exports soared to $X in 2021. Overall, exports, however, saw a deep setback. The pace of growth was the most pronounced in 2020 when exports increased by 36% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

The UK (X tons) was the main destination for toy exports from Israel, with a 381% share of total exports. Moreover, toy exports to the UK exceeded the volume sent to the second major destination, Brazil (X tons), more than tenfold. The third position in this ranking was taken by the United States (X tons), with an 11% share.

From 2012 to 2021, the average annual growth rate of volume to the UK amounted to +2.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Brazil (+16.8% per year) and the United States (-18.5% per year).

In value terms, the UK ($X) remains the key foreign market for dolls and toys exports from Israel, comprising 63% of total exports. The second position in the ranking was taken by the United States ($X), with an 11% share of total exports. It was followed by Brazil, with a 4.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value to the UK amounted to -1.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-14.2% per year) and Brazil (+13.7% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2021, leveling off at the previous year. In general, export price indicated perceptible growth from 2012 to 2021: its price increased at an average annual rate of +3.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy export price increased by +73.2% against 2016 indices. The most prominent rate of growth was recorded in 2017 when the average export price increased by 57% against the previous year. Over the period under review, the average export prices hit record highs in 2021 and is expected to retain growth in years to come.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Australia ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Australia (+16.7%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Israel

In 2021, the amount of dolls and toys imported into Israel surged to X tons, jumping by 47% on 2020 figures. Overall, total imports indicated a resilient expansion from 2012 to 2021: its volume increased at an average annual rate of +8.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +85.1% against 2015 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, toy imports surged to $X in 2021. Over the period under review, imports showed a buoyant increase. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to Israel, with a 75% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Hong Kong SAR (X tons), more than tenfold. Germany (X tons) ranked third in terms of total imports with a 2.5% share.

From 2012 to 2021, the average annual growth rate of volume from China amounted to +15.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (-3.8% per year) and Germany (+3.7% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Israel, comprising 75% of total imports. The second position in the ranking was taken by Hong Kong SAR ($X), with a 4.7% share of total imports. It was followed by Germany, with a 2.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China amounted to +24.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (+3.1% per year) and Germany (+11.2% per year).

Import Prices by Country

The average toy import price stood at $X per ton in 2021, surging by 4.4% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.3%. The pace of growth appeared the most rapid in 2020 an increase of 9.9%. Over the period under review, average import prices reached the peak figure in 2021 and is expected to retain growth in the immediate term.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the highest price was recorded for prices from the United States ($X per ton) and China ($X per ton), while the price for Italy ($X per ton) and Germany ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Denmark (+7.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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