Report Italy - Blueberries and Cranberries - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

Italy - Blueberries and Cranberries - Market Analysis, Forecast, Size, Trends and Insights

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Italy: Blueberry And Cranberry Market 2024

Blueberry And Cranberry Market Size in Italy

In 2022, after two years of growth, there was decline in the Italian blueberry and cranberry market, when its value decreased by -1.9% to $X. Overall, consumption showed a remarkable increase. Over the period under review, the market reached the maximum level at $X in 2021, and then fell modestly in the following year.

Blueberry And Cranberry Production in Italy

In value terms, blueberry and cranberry production skyrocketed to $X in 2022 estimated in export price. In general, production, however, posted a buoyant increase. The most prominent rate of growth was recorded in 2020 with an increase of 109% against the previous year. As a result, production reached the peak level of $X. From 2021 to 2022, production growth failed to regain momentum.

In 2022, the average yield of blueberries and cranberries in Italy contracted to X tons per ha, waning by -7.2% on the previous year. In general, the yield showed a noticeable reduction. The most prominent rate of growth was recorded in 2021 when the yield increased by 18% against the previous year. Over the period under review, the average blueberry and cranberry yield hit record highs at X tons per ha in 2015; however, from 2016 to 2022, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of blueberries and cranberries production in Italy declined to X ha, with a decrease of -4.6% against the previous year's figure. In general, the harvested area, however, recorded a significant expansion. The growth pace was the most rapid in 2020 with an increase of 152% against the previous year. The blueberry and cranberry harvested area peaked at X ha in 2021, and then dropped slightly in the following year.

Blueberry And Cranberry Exports

Exports from Italy

For the fourth consecutive year, Italy recorded growth in shipments abroad of blueberries and cranberries, which increased by 2.2% to X tons in 2022. In general, exports recorded a strong increase. The most prominent rate of growth was recorded in 2019 when exports increased by 56% against the previous year. Over the period under review, the exports reached the peak figure in 2022 and are likely to see gradual growth in the immediate term.

In value terms, blueberry and cranberry exports dropped notably to $X in 2022. Overall, exports posted a buoyant increase. The pace of growth was the most pronounced in 2019 when exports increased by 52% against the previous year. The exports peaked at $X in 2021, and then reduced dramatically in the following year.

Exports by Country

The UK (X tons), Germany (X tons) and Austria (X tons) were the main destinations of blueberry and cranberry exports from Italy, with a combined 45% share of total exports. Switzerland, Ireland, Lithuania, the Netherlands, Slovenia, Romania, the Czech Republic, Malta, France and Croatia lagged somewhat behind, together comprising a further 49%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Romania (with a CAGR of +81.4%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for blueberry and cranberry exported from Italy were the UK ($X), Austria ($X) and Germany ($X), together comprising 47% of total exports. Switzerland, Ireland, Lithuania, the Netherlands, Slovenia, the Czech Republic, Croatia, Malta, Romania and France lagged somewhat behind, together accounting for a further 48%.

Romania, with a CAGR of +77.2%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average blueberry and cranberry export price stood at $X per ton in 2022, waning by -20.8% against the previous year. Over the period under review, the export price saw a slight descent. The most prominent rate of growth was recorded in 2016 when the average export price increased by 16% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2017 to 2022, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Slovenia ($X per ton), while the average price for exports to Romania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+4.8%), while the prices for the other major destinations experienced mixed trend patterns.

Blueberry And Cranberry Imports

Imports into Italy

For the ninth consecutive year, Italy recorded growth in supplies from abroad of blueberries and cranberries, which increased by 26% to X tons in 2022. Over the period under review, imports posted a remarkable increase. The pace of growth appeared the most rapid in 2021 with an increase of 48% against the previous year. Imports peaked in 2022 and are likely to see gradual growth in the near future.

In value terms, blueberry and cranberry imports expanded rapidly to $X in 2022. In general, imports enjoyed a buoyant increase. The most prominent rate of growth was recorded in 2021 when imports increased by 56% against the previous year. Over the period under review, imports hit record highs in 2022 and are likely to see steady growth in years to come.

Imports by Country

Spain (X tons), the Netherlands (X tons) and Germany (X tons) were the main suppliers of blueberry and cranberry imports to Italy, together accounting for 75% of total imports. France, Poland, Latvia, Romania, Austria, Sweden and Argentina lagged somewhat behind, together accounting for a further 24%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Latvia (with a CAGR of +35.2%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Spain ($X), the Netherlands ($X) and Germany ($X) constituted the largest blueberry and cranberry suppliers to Italy, together comprising 78% of total imports. France, Poland, Latvia, Romania, Austria, Sweden and Argentina lagged somewhat behind, together comprising a further 21%.

Latvia, with a CAGR of +36.2%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average blueberry and cranberry import price stood at $X per ton in 2022, shrinking by -14.6% against the previous year. Overall, the import price showed a slight downturn. The pace of growth was the most pronounced in 2013 an increase of 13% against the previous year. As a result, import price reached the peak level of $X per ton. From 2014 to 2022, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Argentina ($X per ton), while the price for Latvia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (+3.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The country with the largest volume of blueberry and cranberry consumption was the United States, comprising approx. 54% of total volume. Moreover, blueberry and cranberry consumption in the United States exceeded the figures recorded by the second-largest consumer, Canada, threefold. The third position in this ranking was occupied by Germany, with a 4.4% share.
The country with the largest volume of blueberry and cranberry production was the United States, comprising approx. 40% of total volume. Moreover, blueberry and cranberry production in the United States exceeded the figures recorded by the second-largest producer, Canada, twofold. The third position in this ranking was occupied by Peru, with a 10% share.
In value terms, the largest blueberry and cranberry suppliers to Italy were Spain, the Netherlands and France, with a combined 79% share of total imports. Germany, Poland, Latvia and Romania lagged somewhat behind, together accounting for a further 18%.
In value terms, the UK remains the key foreign market for blueberry and cranberry exports from Italy, comprising 31% of total exports. The second position in the ranking was occupied by Germany, with a 14% share of total exports. It was followed by Switzerland, with a 14% share.
In 2021, the average blueberry and cranberry export price amounted to $8,595 per ton, rising by 11% against the previous year.
In 2021, the average blueberry and cranberry import price amounted to $6,577 per ton, rising by 4.5% against the previous year.

This report provides an in-depth analysis of the blueberry and cranberry market in Italy. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 552 - Blueberries
  • FCL 554 - Cranberries

Country coverage:

  • Italy

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Italy
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, HARVESTED AREA AND YIELD
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2023
    23. Production, In Value Terms, 2012–2023
    24. Area Harvested, 2012–2023
    25. Yield, 2012–2023
    26. Imports, In Physical Terms, 2012–2023
    27. Imports, In Value Terms, 2012–2023
    28. Imports, In Physical Terms, By Country, 2023
    29. Imports, In Physical Terms, By Country, 2012–2023
    30. Imports, In Value Terms, By Country, 2012–2023
    31. Import Prices, By Country Of Origin, 2012–2023
    32. Exports, In Physical Terms, 2012–2023
    33. Exports, In Value Terms, 2012–2023
    34. Exports, In Physical Terms, By Country, 2023
    35. Exports, In Physical Terms, By Country, 2012–2023
    36. Exports, In Value Terms, By Country, 2012–2023
    37. Export Prices, By Country Of Destination, 2012–2023

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