Italy: Bottled Water Market 2024

Bottled Water Market Size in Italy

The Italian bottled water market reached $X in 2022, therefore, remained relatively stable against the previous year. Overall, consumption saw a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2019 to 2022, the growth of the market remained at a lower figure.

Bottled Water Production in Italy

In value terms, bottled water production reached $X in 2022 estimated in export price. Overall, production showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of 24%. As a result, production reached the peak level of $X. From 2019 to 2022, production growth failed to regain momentum.

Bottled Water Exports

Exports from Italy

Bottled water exports from Italy rose rapidly to X tons in 2022, growing by 5.7% compared with 2021 figures. The total export volume increased at an average annual rate of +4.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2015 with an increase of 10%. Over the period under review, the exports attained the peak figure in 2022 and are expected to retain growth in the near future.

In value terms, bottled water exports rose rapidly to $X in 2022. The total export value increased at an average annual rate of +4.3% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2018 with an increase of 15% against the previous year. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in the near future.

Exports by Country

France (X tons), the United States (X tons) and Switzerland (X tons) were the main destinations of bottled water exports from Italy, together accounting for 57% of total exports. These countries were followed by Germany, the UK, Israel, Belgium, Australia, Canada, Croatia, Malta, Slovenia and Austria, which together accounted for a further 27%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Croatia (with a CAGR of +74.5%), while the other leaders experienced more modest paces of growth.

In value terms, the United States ($X) remains the key foreign market for bottled waters exports from Italy, comprising 34% of total exports. The second position in the ranking was taken by France ($X), with a 16% share of total exports. It was followed by Germany, with a 7.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the United States stood at +8.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (+2.5% per year) and Germany (-0.3% per year).

Export Prices by Country

The average bottled water export price stood at $X per ton in 2022, remaining constant against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the average export price increased by 7.5%. The export price peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Australia ($X per ton), while the average price for exports to Croatia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+7.2%), while the prices for the other major destinations experienced more modest paces of growth.

Bottled Water Imports

Imports into Italy

In 2022, purchases abroad of bottled waters increased by 36% to X tons, rising for the second consecutive year after three years of decline. The total import volume increased at an average annual rate of +3.3% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, bottled water imports soared to $X in 2022. Overall, imports, however, showed a mild slump. The pace of growth appeared the most rapid in 2017 with an increase of 39% against the previous year. As a result, imports attained the peak of $X. From 2018 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

Slovenia (X tons), France (X tons) and Albania (X tons) were the main suppliers of bottled water imports to Italy, together comprising 88% of total imports.

From 2012 to 2022, the biggest increases were recorded for Albania (with a CAGR of +59.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest bottled water suppliers to Italy were France ($X), Slovenia ($X) and Albania ($X), together comprising 77% of total imports.

Albania, with a CAGR of +58.7%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average bottled water import price amounted to $X per ton, falling by -15% against the previous year. In general, the import price continues to indicate a perceptible shrinkage. The most prominent rate of growth was recorded in 2014 when the average import price increased by 22% against the previous year. As a result, import price reached the peak level of $X per ton. From 2015 to 2022, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Albania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Slovenia (+2.5%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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