Italy: Ceramic Sanitary Ware Market 2025

Ceramic Sanitary Ware Market Size in Italy

After three years of growth, the Italian ceramic sanitary ware market decreased by -14.1% to $X in 2022. Overall, consumption showed a resilient expansion. Over the period under review, the market attained the peak level at $X in 2021, and then contracted in the following year.

Ceramic Sanitary Ware Production in Italy

In value terms, ceramic sanitary ware production declined notably to $X in 2022 estimated in export price. In general, production continues to indicate resilient growth. The growth pace was the most rapid in 2021 when the production volume increased by 56% against the previous year. As a result, production attained the peak level of $X, and then fell remarkably in the following year.

Ceramic Sanitary Ware Exports

Exports from Italy

Ceramic sanitary ware exports from Italy totaled X units in 2022, stabilizing at 2021 figures. In general, exports, however, continue to indicate a deep contraction. The most prominent rate of growth was recorded in 2018 with an increase of 33%. The exports peaked at X units in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

In value terms, ceramic sanitary ware exports reduced modestly to $X in 2022. Over the period under review, total exports indicated a perceptible expansion from 2012 to 2022: its value increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +34.9% against 2017 indices. The pace of growth appeared the most rapid in 2013 when exports increased by 89%. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Germany (X units), France (X units) and Switzerland (X units) were the main destinations of ceramic sanitary ware exports from Italy, together comprising 46% of total exports. The United States, the Netherlands, the UK, Austria, Poland, Spain, Belgium, Australia, Finland and Sweden lagged somewhat behind, together comprising a further 59%.

From 2012 to 2022, the biggest increases were recorded for the Netherlands (with a CAGR of +2.6%), while shipments for the other leaders experienced mixed trend patterns.

In value terms, Germany ($X), France ($X) and Switzerland ($X) were the largest markets for ceramic sanitary ware exported from Italy worldwide, together accounting for 40% of total exports. The Netherlands, the United States, Austria, the UK, Poland, Spain, Belgium, Australia, Sweden and Finland lagged somewhat behind, together comprising a further 54%.

The Netherlands, with a CAGR of +20.8%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average ceramic sanitary ware export price amounted to $X per unit, reducing by -3.6% against the previous year. Overall, the export price, however, enjoyed strong growth. The pace of growth appeared the most rapid in 2021 an increase of 157%. As a result, the export price attained the peak level of $X per unit, and then contracted slightly in the following year.

Average prices varied somewhat for the major foreign markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Austria ($X per unit) and Belgium ($X per unit), while the average price for exports to Finland ($X per unit) and Germany ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+18.4%), while the prices for the other major destinations experienced more modest paces of growth.

Ceramic Sanitary Ware Imports

Imports into Italy

In 2022, approx. X units of ceramic sinks, baths, water closet pans and similar sanitary fixtures were imported into Italy; increasing by 12% against the previous year. Overall, imports, however, saw a precipitous descent. The most prominent rate of growth was recorded in 2020 with an increase of 26%. As a result, imports attained the peak of X units. From 2021 to 2022, the growth of imports failed to regain momentum.

In value terms, ceramic sanitary ware imports rose rapidly to $X in 2022. In general, imports, however, recorded a dramatic decrease. The most prominent rate of growth was recorded in 2020 when imports increased by 30%. As a result, imports reached the peak of $X. From 2021 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

Turkey (X units), China (X units) and Egypt (X units) were the main suppliers of ceramic sanitary ware imports to Italy.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Egypt (with a CAGR of +2.6%), while imports for the other leaders experienced a decline.

In value terms, the largest ceramic sanitary ware suppliers to Italy were China ($X), Turkey ($X) and Egypt ($X).

In terms of the main suppliers, Egypt, with a CAGR of -5.8%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

In 2022, the average ceramic sanitary ware import price amounted to $X per unit, approximately mirroring the previous year. In general, the import price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 an increase of 24%. As a result, import price attained the peak level of $X per unit. From 2015 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Spain ($X per unit), while the price for Turkey ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+7.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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