Italy: Couscous Market 2024

Couscous Market Size in Italy

The Italian couscous market fell significantly to $X in 2021, with a decrease of -17.9% against the previous year. Over the period under review, consumption continues to indicate a perceptible slump. Couscous consumption peaked at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Couscous Production in Italy

In value terms, couscous production contracted to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.7% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2020 with an increase of 20%. As a result, production reached the peak level of $X, and then fell in the following year.

Couscous Exports

Exports from Italy

In 2021, exports of couscous from Italy reached X tons, stabilizing at the previous year's figure. In general, total exports indicated a buoyant expansion from 2012 to 2021: its volume increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +86.2% against 2012 indices. The pace of growth was the most pronounced in 2014 with an increase of 14%. Over the period under review, the exports reached the peak figure in 2021 and are likely to see gradual growth in the near future.

In value terms, couscous exports rose slightly to $X in 2021. Over the period under review, total exports indicated a remarkable increase from 2012 to 2021: its value increased at an average annual rate of +8.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +106.1% against 2012 indices. The most prominent rate of growth was recorded in 2020 when exports increased by 22% against the previous year. The exports peaked in 2021 and are likely to continue growth in years to come.

Exports by Country

France (X tons) was the main destination for couscous exports from Italy, accounting for a 37% share of total exports. Moreover, couscous exports to France exceeded the volume sent to the second major destination, Germany (X tons), fourfold. Spain (X tons) ranked third in terms of total exports with a 7.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to France totaled +1.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+11.5% per year) and Spain (+29.0% per year).

In value terms, France ($X) remains the key foreign market for couscous exports from Italy, comprising 32% of total exports. The second position in the ranking was held by Germany ($X), with an 11% share of total exports. It was followed by the United States, with a 6.3% share.

From 2012 to 2021, the average annual rate of growth in terms of value to France amounted to +1.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+13.0% per year) and the United States (+49.8% per year).

Export Prices by Country

In 2021, the average couscous export price amounted to $X per ton, picking up by 1.8% against the previous year. Over the last nine years, it increased at an average annual rate of +1.1%. The most prominent rate of growth was recorded in 2020 when the average export price increased by 17%. The export price peaked in 2021 and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+2.4%), while the prices for the other major destinations experienced more modest paces of growth.

Couscous Imports

Imports into Italy

In 2021, supplies from abroad of couscous increased by 44% to X tons, rising for the third year in a row after two years of decline. Over the period under review, total imports indicated a buoyant expansion from 2012 to 2021: its volume increased at an average annual rate of +7.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +93.7% against 2018 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, couscous imports soared to $X in 2021. Overall, total imports indicated a strong expansion from 2012 to 2021: its value increased at an average annual rate of +7.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +88.7% against 2018 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Morocco (X tons), France (X tons) and Israel (X tons) were the main suppliers of couscous imports to Italy, together accounting for 94% of total imports.

From 2012 to 2021, the biggest increases were recorded for Israel (with a CAGR of +67.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest couscous suppliers to Italy were Morocco ($X), Israel ($X) and France ($X), with a combined 91% share of total imports.

Israel, with a CAGR of +68.0%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average couscous import price amounted to $X per ton, picking up by 10% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the countries with the highest prices were Israel ($X per ton) and Morocco ($X per ton), while the price for Senegal ($X per ton) and France ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+4.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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