Italy: Toy Market 2024

Toy Market Size in Italy

The Italian toy market rose sharply to $X in 2021, growing by 5.8% against the previous year. In general, consumption, however, recorded a relatively flat trend pattern. Toy consumption peaked at $X in 2019; however, from 2020 to 2021, consumption stood at a somewhat lower figure.

Toy Production in Italy

In value terms, toy production declined markedly to $X in 2021 estimated in export price. Over the period under review, production recorded a abrupt decrease. The most prominent rate of growth was recorded in 2019 with an increase of 11% against the previous year. Toy production peaked at $X in 2020, and then reduced notably in the following year.

Toy Exports

Exports from Italy

Toy exports from Italy surged to X tons in 2021, increasing by 19% compared with 2020. The total export volume increased at an average annual rate of +1.9% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, toy exports rose significantly to $X in 2021. The total export value increased at an average annual rate of +3.8% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 when exports increased by 11% against the previous year. The exports peaked in 2021 and are likely to see gradual growth in the immediate term.

Exports by Country

Germany (X tons), France (X tons) and Poland (X tons) were the main destinations of toy exports from Italy, with a combined 43% share of total exports. These countries were followed by Spain, the UK, the Netherlands, Greece, Bulgaria, Belgium, the United States, the Czech Republic, Russia and Slovenia, which together accounted for a further 31%.

From 2012 to 2021, the biggest increases were recorded for the Czech Republic (with a CAGR of +9.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Germany ($X) and Spain ($X) appeared to be the largest markets for toy exported from Italy worldwide, together accounting for 42% of total exports. These countries were followed by Poland, the UK, the Netherlands, Belgium, the United States, Bulgaria, the Czech Republic, Greece, Russia and Slovenia, which together accounted for a further 31%.

The Czech Republic, with a CAGR of +16.6%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toy export price stood at $X per ton in 2021, which is down by -8.2% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.9%. The pace of growth appeared the most rapid in 2018 when the average export price increased by 14% against the previous year. The export price peaked at $X per ton in 2020, and then contracted in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while the average price for exports to Greece ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+8.0%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Italy

After two years of decline, overseas purchases of dolls and toys increased by 16% to X tons in 2021. The total import volume increased at an average annual rate of +1.1% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. Over the period under review, imports attained the maximum at X tons in 2018; however, from 2019 to 2021, imports failed to regain momentum.

In value terms, toy imports surged to $X in 2021. The total import value increased at an average annual rate of +2.0% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. Over the period under review, imports reached the maximum at $X in 2018; afterwards, it flattened through to 2021.

Imports by Country

In 2021, China (X tons) constituted the largest toy supplier to Italy, accounting for a 52% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, France (X tons), fivefold. The third position in this ranking was taken by Germany (X tons), with an 8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China stood at -1.5%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+13.5% per year) and Germany (+6.1% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Italy, comprising 45% of total imports. The second position in the ranking was held by the Czech Republic ($X), with a 13% share of total imports. It was followed by France, with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (+7.7% per year) and France (+11.6% per year).

Import Prices by Country

The average toy import price stood at $X per ton in 2021, rising by 4.7% against the previous year. Overall, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average import price increased by 9.7%. The import price peaked in 2021 and is likely to continue growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Slovenia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+5.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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