Italy: Domestic Appliances Market 2024

Domestic Appliances Market Size in Italy

In 2021, the Italian domestic appliances market decreased by -1.7% to $X, falling for the second year in a row after six years of growth. The market value increased at an average annual rate of +1.7% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. As a result, consumption attained the peak level of $X. From 2020 to 2021, the growth of the market failed to regain momentum.

Domestic Appliances Production in Italy

In value terms, domestic appliances production shrank to $X in 2021 estimated in export price. Over the period under review, production continues to indicate a mild setback. The most prominent rate of growth was recorded in 2020 when the production volume increased by 19%. Domestic appliances production peaked at $X in 2013; however, from 2014 to 2021, production remained at a lower figure.

Domestic Appliances Exports

Exports from Italy

In 2021, overseas shipments of domestic appliances increased by 12% to X units for the first time since 2012, thus ending a eight-year declining trend. Overall, exports, however, showed a perceptible curtailment. The exports peaked at X units in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, domestic appliances exports soared to $X in 2021. The total export value increased at an average annual rate of +1.7% from 2012 to 2021; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

The UK (X units), Germany (X units) and France (X units) were the main destinations of domestic appliances exports from Italy, with a combined 35% share of total exports. These countries were followed by Spain, Poland, Saudi Arabia, the Netherlands, Russia, the United States, Sweden, Turkey, Switzerland and the United Arab Emirates, which together accounted for a further 38%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United States (with a CAGR of +11.0%), while the other leaders experienced a decline.

In value terms, the largest markets for domestic appliances exported from Italy were France ($X), Germany ($X) and the United States ($X), together accounting for 34% of total exports.

In terms of the main countries of destination, the United States, with a CAGR of +15.4%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average domestic appliances export price amounted to $X per unit, surging by 12% against the previous year. In general, export price indicated a pronounced increase from 2012 to 2021: its price increased at an average annual rate of +4.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, domestic appliances export price increased by +56.2% against 2015 indices. The most prominent rate of growth was recorded in 2017 an increase of 19%. The export price peaked in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to Turkey ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to France (+7.4%), while the prices for the other major destinations experienced more modest paces of growth.

Domestic Appliances Imports

Imports into Italy

For the third year in a row, Italy recorded growth in overseas purchases of domestic appliances, which increased by 15% to X units in 2021. The total import volume increased at an average annual rate of +5.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2015 with an increase of 17%. Imports peaked in 2021 and are likely to see gradual growth in years to come.

In value terms, domestic appliances imports surged to $X in 2021. Overall, total imports indicated a remarkable increase from 2012 to 2021: its value increased at an average annual rate of +7.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +92.6% against 2012 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

China (X units), Romania (X units) and Poland (X units) were the main suppliers of domestic appliances imports to Italy, together accounting for 67% of total imports. Turkey, Germany, France, Serbia, Slovakia and Spain lagged somewhat behind, together accounting for a further 29%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Serbia (with a CAGR of +81.6%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X) constituted the largest supplier of domestic appliances to Italy, comprising 32% of total imports. The second position in the ranking was held by Poland ($X), with a 13% share of total imports. It was followed by Germany, with a 12% share.

From 2012 to 2021, the average annual growth rate of value from China totaled +8.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+8.2% per year) and Germany (+5.0% per year).

Import Prices by Country

In 2021, the average domestic appliances import price amounted to $X per unit, rising by 9.7% against the previous year. Over the last nine years, it increased at an average annual rate of +2.2%. The pace of growth was the most pronounced in 2018 an increase of 11% against the previous year. The import price peaked in 2021 and is likely to see gradual growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Germany ($X per unit), while the price for Serbia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Romania (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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